Managing as Designing 在線電子書 圖書標籤: 設計 設計管理 設計與商業 英語 管理 information_design DesignManagement
發表於2024-12-24
Managing as Designing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024
quality management and design innovation
評分quality management and design innovation
評分quality management and design innovation
評分quality management and design innovation
評分quality management and design innovation
"Managing as Designing" explores "the design attitude," a new focus for analysis and decision making for managers that draws on examples of decision making and leadership in architecture, art, and design. Based on a series of conference papers given at the opening of the Peter B. Lewis Building (designed by Frank Gehry) at the Weatherhead School of Management, Case Western Reserve University, the book includes keynote speeches from Frank Gehry and Karl Weick. The premise of this book is that managers should act not only as decision makers, but also as designers. Though decision and design are inextricably linked in management action, managers and scholars have too long emphasized the decision face of management over the design face. In a series of essays from a multitude of disciplines, the authors develop a theory of the design attitude in contrast to the more traditionally accepted and practiced decision attitude. The book will appeal primarily to scholars of management theory and organization strategy and managers, with many contributions from a variety of academic backgrounds including architecture, sociology, design, history, choreography, strategy, economics, music, and accounting. There is a potential for strong crossover appeal to these groups, especially to those people and groups interested in design and product development.
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Managing as Designing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024