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Public Relations Writing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Bivins, Thomas H. 作者

McGraw-Hill College

译者

2007-2 出版日期

400 页数

$ 101.42 价格

Pap

丛书系列

9780073511924 图书编码

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Public Relations Writing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Public Relations Writing 在线电子书图书描述

This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing - including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences.

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