One Billion Customers pdf epub mobi txt 电子书 下载 2025
James McGregor is everybody's go-to guy on China, providing strategic advice to top political leaders and Fortune 500 CEOs, serving as an insightful and influential China commentator for television, radio and print media across the globe, and guiding China investments, mergers & acquisitions and all manner of business deals for clients of JL McGregor & Company.
James McGregor is the founder, chairman and CEO of JL McGregor & Company LLC, a China-focused research and advisory firm. A Mandarin speaker, he is a journalist-turned-businessman who has lived in China for 20 years and the author of the book One Billion Customers: Lessons From the Front Lines of Doing Business in China, a widely-acclaimed best-seller published by Simon & Schuster.
Previously, McGregor ran the private consulting firm BlackInc China, which was the launching ground for JL McGregor & Company. He has long served as Senior China Advisor for Ogilvy Worldwide, and has also been senior China advisor for Spencer Stuart and a Senior Director of Stonebridge International LLC, an international strategic advisory firm headed by former U.S. National Security Advisor Sandy Berger. Before researching and writing the book, McGregor was a partner and the China managing director for GIV Venture Partners, a $140 million venture capital fund specializing in technology investments in China and India. McGregor was also a pioneer of the Chinese Internet, serving as an advisor to many Chinese Internet startups and as an early investor and board member of Sohu.com during the company's July 2000 NASDAQ listing.
McGregor's interest in Asia began at age 18 when he served as an infantry soldier in Vietnam. His China career started in 1985 when he backpacked through China and decided he wanted to learn Mandarin and focus on being a journalist in China. At the time, McGregor was a reporter on Capitol Hill in Washington D.C. for Knight-Ridder Newspapers. From 1987 to 1993 McGregor served as The Wall Street Journal's Taiwan bureau chief and The Wall Street Journal's China bureau chief.
From 1993 to 2000, McGregor was chief executive of Dow Jones & Co. in China, and a vice-president in the Dow Jones International Group. At Dow Jones, McGregor built a portfolio of media businesses that employed some 150 Chinese professionals with offices in Beijing, Shanghai, Shenzhen and Hong Kong. In 1996, McGregor was Chairman of the American Chamber of Commerce in China. He also served for a decade as a Governor of that organization. McGregor is currently a member of the National Committee on US-China Relations; a member of the International Council of the Asia Society; and he serves on a variety of China-related advisory boards.
- 经济
- 商业
- 中国
- 中国现状分析
- 十亿消费者
- 纪实
- 外国记者
- 政治
It is well known that with 1.3 billion mouths to feed, China’s market is moving quickly toward surpassing North America and Europe combined. Companies from the U.S. and across the globe are flocking there to buy, sell, manufacture and create new products. But as former The Wall Street Journal China bureau chief turned successful corporate executive James McGregor explains, business in China is conducted with much subterfuge -- nothing is as it seems and nothing about business in China is easy.
Quickly becoming the bible for anybody doing business in China, One Billion Customers shows how to navigate the often treacherous waters of Chinese deal making. Brilliantly written by an author who has lived in China for nearly two decades, the book reveals indispensable, street-smart strategies, tactics, and lessons for succeeding in the world’s fastest growing consumer market. Foreign companies rightly fear that Chinese partners, customers or suppliers will steal their technology or trade secrets or simply pick their pockets. Testy relations between China’s Communist leaders and the U.S. and other democracies can trap foreign companies in a political crossfire. McGregor has seen or experienced it all, and now he shares his insights about how China really works.
One Billion Customers maximizes the expansive knowledge of a respected journalist, well-known businessman, and ultimate China insider, offering compelling narratives of personalities, business deals, and lessons learned—from Morgan Stanley’s creation of a joint-venture Chinese investment bank to the pleasure dome of a smuggler whose $6 billion operation demonstrates how corruption greases the wheels of Chinese commerce. With nearly one hundred strategies for conducting business in China, this unprecedented account combines practical lessons with the story of China’s remarkable rise to power.
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读后感
在豆瓣开了一个专栏，主要写投资自我管理方面，欢迎关注：http://read.douban.com/column/93927/ 研究中国的书也有，但多数是写历史、文化层面的。这本书不同在于它是写给国外投资者的，教他们如何在中国做生意。因为作者的地位较高（华尔街日报中国总编)所以所讲的事例都非常...
评分从前，有一个美国人，在他18岁时，作为一名步兵参与了残酷的越战，幸运的活了下来。然后亲历了美国70年代的社会大变革和洛杉矶当年的种族骚乱。 1985年，30岁的他和姐姐一同作为背包族，乘坐肮脏拥挤的火车和汽车，走遍了中国的城市和乡村。当时的中国才刚刚摆脱WenGe的阴霾，...
评分不离开中国，大概永远也没机会了解中国。从外国人的眼里看到的中国反而是最真实的。丑陋的东西看了这么多，我很惊讶于自己还能愤怒。感谢互联网，让善良的大众不致于做一辈子的傻B，被人愚弄
评分我是从译言了解到《One Billion Customers》的，当时就决定细读。在上海外文书店很容易就买到了。此书出版在1995年，算是比较出名。中文版绝不可能在大陆被允许出版，译言的草根译者也很谨慎，在网站上申明译文不得转载，也不会制作成完整文档供下载，不过到了现在，完整文档我...
评分为了避免被咔嚓而导致这本书影响的人变少，我自觉地要进行自我审查。 总的说来，本书作为一本写给外国人，关于“如何在中国经商”的指南，是非常成功的。我很有冲动想将这本书发给我那还在中国晕头转向的美国老板看看，事实上他们遇到的问题以及愚不可及的处理方法，这本书里多...
用户评价
五星不解释。一本书读懂中国。P.S.我读的是“乱翻书”的中文版。
评分五星不解释。一本书读懂中国。P.S.我读的是“乱翻书”的中文版。
评分#恒阅# 外国人教外国人如何在中国做生意的书，却让中国人能知道很多自己不可能知道的事，并且从另外一个角度了解自己所处的环境。本书是我见过外国人对中国人评价中最真实客观的（包括书籍和电视节目），而且书籍结构明晰便于提炼，值得一读。
评分McGregor对中国的问题看得很透彻，但是始终是作为一个外国记者（或是商人）的角度，所以没有特别针对我国谈什么建议方针路线。但是里面还是说到了我们敏感的历史背景，感觉很多外国人和台湾人都喜欢拿六四说事，也谈到了赖昌星，纪实性很强，发出了非官方的声音。
评分看的是译言版啦。蛮有意思的书，难得的视角。
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