One Billion Customers pdf epub mobi txt 电子书 下载 2025
James McGregor is everybody's go-to guy on China, providing strategic advice to top political leaders and Fortune 500 CEOs, serving as an insightful and influential China commentator for television, radio and print media across the globe, and guiding China investments, mergers & acquisitions and all manner of business deals for clients of JL McGregor & Company.
James McGregor is the founder, chairman and CEO of JL McGregor & Company LLC, a China-focused research and advisory firm. A Mandarin speaker, he is a journalist-turned-businessman who has lived in China for 20 years and the author of the book One Billion Customers: Lessons From the Front Lines of Doing Business in China, a widely-acclaimed best-seller published by Simon & Schuster.
Previously, McGregor ran the private consulting firm BlackInc China, which was the launching ground for JL McGregor & Company. He has long served as Senior China Advisor for Ogilvy Worldwide, and has also been senior China advisor for Spencer Stuart and a Senior Director of Stonebridge International LLC, an international strategic advisory firm headed by former U.S. National Security Advisor Sandy Berger. Before researching and writing the book, McGregor was a partner and the China managing director for GIV Venture Partners, a $140 million venture capital fund specializing in technology investments in China and India. McGregor was also a pioneer of the Chinese Internet, serving as an advisor to many Chinese Internet startups and as an early investor and board member of Sohu.com during the company's July 2000 NASDAQ listing.
McGregor's interest in Asia began at age 18 when he served as an infantry soldier in Vietnam. His China career started in 1985 when he backpacked through China and decided he wanted to learn Mandarin and focus on being a journalist in China. At the time, McGregor was a reporter on Capitol Hill in Washington D.C. for Knight-Ridder Newspapers. From 1987 to 1993 McGregor served as The Wall Street Journal's Taiwan bureau chief and The Wall Street Journal's China bureau chief.
From 1993 to 2000, McGregor was chief executive of Dow Jones & Co. in China, and a vice-president in the Dow Jones International Group. At Dow Jones, McGregor built a portfolio of media businesses that employed some 150 Chinese professionals with offices in Beijing, Shanghai, Shenzhen and Hong Kong. In 1996, McGregor was Chairman of the American Chamber of Commerce in China. He also served for a decade as a Governor of that organization. McGregor is currently a member of the National Committee on US-China Relations; a member of the International Council of the Asia Society; and he serves on a variety of China-related advisory boards.
- 经济
- 商业
- 中国
- 中国现状分析
- 十亿消费者
- 纪实
- 外国记者
- 政治
It is well known that with 1.3 billion mouths to feed, China’s market is moving quickly toward surpassing North America and Europe combined. Companies from the U.S. and across the globe are flocking there to buy, sell, manufacture and create new products. But as former The Wall Street Journal China bureau chief turned successful corporate executive James McGregor explains, business in China is conducted with much subterfuge -- nothing is as it seems and nothing about business in China is easy.
Quickly becoming the bible for anybody doing business in China, One Billion Customers shows how to navigate the often treacherous waters of Chinese deal making. Brilliantly written by an author who has lived in China for nearly two decades, the book reveals indispensable, street-smart strategies, tactics, and lessons for succeeding in the world’s fastest growing consumer market. Foreign companies rightly fear that Chinese partners, customers or suppliers will steal their technology or trade secrets or simply pick their pockets. Testy relations between China’s Communist leaders and the U.S. and other democracies can trap foreign companies in a political crossfire. McGregor has seen or experienced it all, and now he shares his insights about how China really works.
One Billion Customers maximizes the expansive knowledge of a respected journalist, well-known businessman, and ultimate China insider, offering compelling narratives of personalities, business deals, and lessons learned—from Morgan Stanley’s creation of a joint-venture Chinese investment bank to the pleasure dome of a smuggler whose $6 billion operation demonstrates how corruption greases the wheels of Chinese commerce. With nearly one hundred strategies for conducting business in China, this unprecedented account combines practical lessons with the story of China’s remarkable rise to power.
具体描述
读后感
McGregor以华尔街记者的敏锐和眼光，再辅之以直接参与中国商界活动的第一手经验和体会，生动传神地向西方人描绘了中国的商业环境；同样地，白痴年代以优雅准确的语言将其翻译成中文，便利了我们许多人，一并感激！ 潜望镜 她是一个潜望镜，让我们在中国这个经济和社会发展航...
评分从前，有一个美国人，在他18岁时，作为一名步兵参与了残酷的越战，幸运的活了下来。然后亲历了美国70年代的社会大变革和洛杉矶当年的种族骚乱。 1985年，30岁的他和姐姐一同作为背包族，乘坐肮脏拥挤的火车和汽车，走遍了中国的城市和乡村。当时的中国才刚刚摆脱WenGe的阴霾，...
评分在巴尔舍夫斯基和石广生谈判的同时，朱镕基则在全国经济工作会议上掀起波澜。当江泽民准备开始进行主题发言时，朱镕基站起身来径直走了出去。在场的与会者纷纷交头接耳。朱镕基离席是否表明他的反对立场？两位领导人闹矛盾了么？真实情况是朱镕基离开会场是要与巴尔舍夫斯基会...
评分虽然作者是针对外商在中国投资的攻略，但是作为一个国人了解这纷繁复杂的商场，也不可不谓是一个红宝书。故将其内容摘抄在此。 第一章：庄严的谈判 商业红宝书 车轮战、美食、美酒是谈判工具。如果你的中国对手想在一场茅台拼酒宴后完成交易，那最好在合同...
评分真相的真相就是没有真相 现实的显示就是无限现实 世界是主观的世界 辨证唯物主义只是唯心主义的普遍表现罢了
用户评价
典型记者写的书，信息量大也足够有趣，记录了很多中国经济发展中的大事件，揭示了不少中国独有的现象，但是对现象背后的成因并无太多深入分析。
评分#恒阅# 外国人教外国人如何在中国做生意的书，却让中国人能知道很多自己不可能知道的事，并且从另外一个角度了解自己所处的环境。本书是我见过外国人对中国人评价中最真实客观的（包括书籍和电视节目），而且书籍结构明晰便于提炼，值得一读。
评分这是一本教国外人如何在中国做生意的书，作者的来头很大，华尔街日报中国总编，在台湾和内地生活过超过20年。从中国人的角度来说，这本书的大多数内容并不新鲜，所以只给了四星。如果想快速读完这本书，只看“商业红宝书”这一栏就好了。
评分这书读的真过瘾，都是高级玩家啊最顶层的中外合资公司故事 一大感觉就是之前真心不知道美国和中国的interwinding已经这么深了 充满机会的中国
评分一本中国市场的商业厚黑学。其实又何止商业，因为有条不紊地铺垫了中国人处事之历史文化背景，即已涵盖了一个何谓“中国人”的精彩的社会学摘要。外国人实际上看到的是一个中国土壤上的入乡指南亦即堕落指南，兼有字字珠玑的“商业红皮书”之书中书；中国读者看到的是这些熟悉的名字：王岐山、朱云来、赖昌星、刘长乐、胡舒立、吴基传、潘石屹、宗庆后等等，以及与他们相关的我们不太熟悉的细节和内幕。简单地说，是一部改革开放过程中波诡云谲的中西商业相亲史。
相关图书
本站所有内容均为互联网搜索引擎提供的公开搜索信息，本站不存储任何数据与内容，任何内容与数据均与本站无关，如有需要请联系相关搜索引擎包括但不限于百度，google,bing,sogou 等
© 2025 book.wenda123.org All Rights Reserved. 图书目录大全 版权所有