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The New PR 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Hall, Phil 作者

Transition Vendor

譯者

2007-7 出版日期

181 頁數

$ 21.41 價格

Pap

叢書系列

9780978918200 圖書編碼

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發表於2024-10-04

The New PR 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

The New PR 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

The New PR 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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The New PR 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

The New PR 在線電子書圖書描述

Everyone’s heard of public relations,” but what exactly is it? Even among PR professionals, there’s no real consensus. New technologies, new media, and new corporate thinking have caused even more confusion. The New PR: An Insider's Guide to Changing the Face of Public Relations explores the changing face of public relations, with its dramatic shift away from the hoary concept of media relations into sophisticated marketing strategies. Phil Hall draws on his experience as the head of one of New York’s savviest PR agencies to offer a no-holds-barred examination of what works, what doesn’t, and why with the goal of helping readers secure high-impact results. Dispensing with the myth of traditional media, Hall shows why virtual and experiential marketing are today’s most effective messengers. Refreshingly free of dull theory and convoluted language, this entertaining, eminently useful handbook shows readers how PR really works and how to get the most bang for their PR buck.

The New PR 在線電子書下載 mobi epub pdf txt 在線電子書下載

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