Marketing Plans That Work 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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McDonald, Malcolm/ Keegan, Warren J. 作者

Butterworth-Heinemann

译者

2001-11 出版日期

264 页数

$ 42.88 价格

Pap

丛书系列

9780750673075 图书编码

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Marketing Plans That Work 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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"Marketing Plans That Work" is a practical and insightful step-by-step guide to successfully preparing and executing a marketing plan. The book combines the very best of current practice with necessary theoretical and technical background. Marketing managers and business executives developing marketing and e-business strategies, especially those integrating new marketing technologies, will profit tremendously from "Marketing Plans That Work". Readers praised the first edition of this book, its pragmatic marketing framework and best practices. Now, this new edition builds on the first edition's success by including new examples, the latest techniques, and new chapters on marketing strategy and e-commerce. This edition adds technology to its focus in response to today's need to enhance sustainable competitive advantage. It includes leading-edge strategies for competitive advantage in marketing and e-commerce. It bridges new technologies and innovative marketing techniques.

Marketing Plans That Work 在线电子书下载 mobi epub pdf txt 在线电子书下载

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