Marketing Strategy 在线电子书 图书标签: UNNC 营销 marketing Textbook 经济运营 教材 学术 Marketing/Sales
发表于2025-01-26
Marketing Strategy 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025
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"Marketing Strategy, 5/e" is a flexible, short, paper-back text, which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy, and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy.
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Marketing Strategy 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025