"Marketing Strategy, 5/e" is a flexible, short, paper-back text, which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy, and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy.
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马大丁求不挂！
评分都让你成为我第一本仔仔细细啃的textbook了还想怎磨样!!!17号求RP爆发!!!!!!!!!
评分马拉丁大神爷爷！全靠您了啊！OTZ跪拜啊...PS，中午吃饭有幸和助教坐一桌啊！求保佑啦啦啦啦啦啦！
评分马拉丁大神爷爷！全靠您了啊！OTZ跪拜啊...PS，中午吃饭有幸和助教坐一桌啊！求保佑啦啦啦啦啦啦！
评分马大丁求不挂！
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