The Hidden Persuaders 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


The Hidden Persuaders

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Vance Packard 作者
Ig Publishing
譯者
2007-7-1 出版日期
240 頁數
USD 16.95 價格
Paperback
叢書系列
9780978843106 圖書編碼

The Hidden Persuaders 在線電子書 圖書標籤: 廣告  心理學  營銷  社會學  隱形的說客  傳播學  影響力  漫漫書單路   


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發表於2024-06-15

The Hidden Persuaders 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

The Hidden Persuaders 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

The Hidden Persuaders 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024



The Hidden Persuaders 在線電子書 用戶評價

評分

看完你就會覺得做Marketing真的不是一個積德的職業,不知道會不會遭報應

評分

看完你就會覺得做Marketing真的不是一個積德的職業,不知道會不會遭報應

評分

看完你就會覺得做Marketing真的不是一個積德的職業,不知道會不會遭報應

評分

finally finished it! a little bit out-of-date but still quite interesting and rewarding in both fields of marketing and psychology.

評分

finally finished it! a little bit out-of-date but still quite interesting and rewarding in both fields of marketing and psychology.

The Hidden Persuaders 在線電子書 著者簡介


The Hidden Persuaders 在線電子書 著者簡介


The Hidden Persuaders 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

The Hidden Persuaders 在線電子書 圖書描述

"One of the best books around for demystifying the deliberately mysterious arts of advertising."--Salon "Fascinating, entertaining and thought-stimulating."--The New York Times Book Review"A brisk, authoritative and frightening report on how manufacturers, fundraisers and politicians are attempting to turn the American mind into a kind of catatonic dough that will buy, give or vote at their command--The New YorkerOriginally published in 1957 and now back in print to celebrate its fiftieth anniversary, The Hidden Persuaders is Vance Packard's pioneering and prescient work revealing how advertisers use psychological methods to tap into our unconscious desires in order to "persuade" us to buy the products they are selling.A classic examination of how our thoughts and feelings are manipulated by business, media and politicians, The Hidden Persuaders was the first book to expose the hidden world of "motivation research," the psychological technique that advertisers use to probe our minds in order to control our actions as consumers. Through analysis of products, political campaigns and television programs of the 1950s, Packard shows how the insidious manipulation practices that have come to dominate today's corporate-driven world began. Featuring an introduction by Mark Crispin Miller, The Hidden Persuaders has sold over one million copies, and forever changed the way we look at the world of advertising.Vance Packard (1914-1996) was an American journalist, social critic, and best-selling author. Among his other books were The Status Seekers, which described American social stratification and behavior, The Waste Makers, which criticizes planned obsolescence, and The Naked Society, about the threats to privacy posed by new technologies.

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