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Arthur Asa Berger 作者

Rowman & Littlefield Publishers, Inc.

译者

2007-03-15 出版日期

244 页数

USD 25.95 价格

Paperback

丛书系列

9780742554443 图书编码

Ads, Fads, and Consumer Culture 在线电子书图书标签: 学术 advertising

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Ads, Fads, and Consumer Culture 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Ads, Fads, and Consumer Culture 在线电子书图书描述

Now in its third edition, the popular "Ads, Fads, and Consumer Culture" is an engaging cultural studies critique of advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. The new edition features updated examples and new theoretical material, including expanded discussions on critical analysis methods, sexuality in advertising, global advertising, and neuromarketing.

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