This is Marketing 在线电子书 图书标签:
发表于2024-11-07
This is Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024
虽然很啰嗦,但最后的13个问题真是振聋发聩: what assets are u building? Are u proud of it?
评分嘴炮高手 没事看看他博客还是有点启发 写的书真是太啰嗦了!
评分粗读 收获不大
评分内容还是可以的,就是真的太啰嗦了…………
评分Marketer's calling is to earn trust from those who share the same worldview and make change happen. The core of marketing is to connect with people with empathy and deeply understand even the irrational forces behind their needs. Thus, marketers need to change their mindset from "to you" to "for you", which is the hardest part——easy said than done.
Seth Godin is the author of 18 international bestsellers that have changed the way people think about work and have been translated into 38 languages - among them Unleashing the Ideavirus, Permission Marketing, Purple Cow, Tribes, The Dip, Linchpin, Poke the Box, and All Marketers Are Liars. He writes the most popular marketing blog in the world and speaks to audiences around the world. He is the founder of the altMBA, the founder and former CEO of Squidoo.com, the former VP of Direct Marketing at Yahoo!, and the founder of the pioneering online startup Yoyodyne. You can learn much more about him at sethgodin.com.
A game-changing approach to marketing, sales, and advertising, by bestselling author and renowned business thinker Seth Godin
Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.
Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package.
This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or an executive at a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. When done right, marketing seeks to make change in the world.
No matter what your product or service, this book will teach you how to reframe how it's presented to the world, in order to meaningfully connect with the people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:
* How to build trust and permission with your target market.
* The art of positioning--deciding not only who it's for, but who it's not for.
* Why the best way to achieve your marketing goals is to help others become who they want to be.
* Why the old approaches to advertising and branding no longer work.
* The surprising role of tension in any decision to buy (or not).
* How marketing is at its core about the stories we tell ourselves about our social status.
You can do work that matters for people who care. This book shows you the way.
This is Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024