The Discipline of Market Leaders 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Michael; Wiersema, Fred Treacy 作者

Addison-Wesley

译者

1994 出版日期

0 页数

250.00 价格

Hardcover

丛书系列

9780201406481 图书编码

The Discipline of Market Leaders 在线电子书图书标签: 管理市场商业企业营销经济社会思维

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The Discipline of Market Leaders 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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浅显易懂，对企业战略定位有帮助。

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The Discipline of Market Leaders 在线电子书著者简介

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The Discipline of Market Leaders 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

The Discipline of Market Leaders 在线电子书图书描述

How is it that some companies are rewriting the rules of competition in their markets， selling wholly new standards of quality， innovation and customer service? What sets these companies apart? This book attempts to answer some of these questions. This work presents a simple thesis: that sucessful companies - the market leaders - excel at delivering one type of value to their chosen customers. Market leaders choose a single "value discipline" - best total cost， best product or best total solution - and literally build their organization around it. Through detailed case studies and step-by-step guidance， the authors show how to implement this revolutionary approach to business strategy.

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