Managing Brand You 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Jerry S. Wilson 作者

AMACOM

译者

2008-07-16 出版日期

256 页数

USD 21.95 价格

Hardcover

丛书系列

9780814410684 图书编码

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发表于2024-06-16

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Managing Brand You 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Managing Brand You 在线电子书图书描述

Whether we realize it or not, we are all brands. We all have qualities that shape and influence how the people in our lives see us--and how we see ourselves. Nationally respected brand experts Jerry Wilson and Ira Blumenthal have helped some of the most exceptional companies and individuals in the world perfect their images. Now, in Managing Brand You, they reveal their proven seven-step process for personal brand building. Using illuminating examples from successful corporations like Coca-Cola and Starbucks as well as high-profile celebrities like Bono and Oprah, Managing Brand You gives readers a step-by-step guide for conducting a self analysis, creating a unique identity, defining their objectives, discovering their passions, creating a plan, putting that plan into action, and monitoring their progress. Wise and insightful, this book will help readers identify what it is that makes them unique and communicate it in a way that guarantees them success.

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