Key Marketing Metrics 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Farris, Paul W.; Bendle, Neil; Pfeifer, Phil; Reibstein, David J. 作者

譯者

2009-1 出版日期

353 頁數

312.00元價格

叢書系列

9780273722038 圖書編碼

Key Marketing Metrics 在線電子書圖書標籤: PMBA Marketing

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發表於2024-07-05

Key Marketing Metrics 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Key Marketing Metrics 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Key Marketing Metrics 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Why read Key Marketing Metrics? Because better metrics lead to better decisions, which lead to better outcomes. This book does a superb job of helping marketers, and all executives, understand which metrics to use and how to use them. Erv Shames, former CEO, Kraft Foods As the old adage goes, If you can't measure it, you can't manage it . Measurable performance and accountability have become the keys to marketing success today. Key Marketing Metrics gives you an overview of the most powerful metrics you can use to measure the results of your marketing. It will help you understand the pros, the cons and the nuances of more than 50 of the most important metrics. In this book, four leading researchers and consultants in marketing systematically introduce you to a portfolio, or "dashboard", of the most valuable metrics for your business. They show you how to use these metrics to maximise the return on your marketing investment and identify the best new opportunities for profit. WHAT TO MEASURE AND HOW TO MEASURE IT TO GET THE MOST OUT OF YOUR MARKETING

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