埃弗雷特·罗杰斯(Everett M. Rogers),新墨西哥大学新闻与传播系教授、系主任。曾任国际传播协会会长。他的著作包括《传播研究史》(1994),《传播技巧》(1986)。
New concepts, new ideas, and new objects diffuse through a society in a fairly predictable, multi-stage process over an indeterminate period of time. In recent years many social scientists representing various disciplines have accepted the methods and findings of diffusion research and it has attained legitimacy and prominence. To make these findings more easily accessible, Musmann and Kennedy have compiled a useful and timely bibliography which contains over 2,300 entries, most of which were published after 1970. Relevant articles and monographs in English were located by the compilers through systematic searches of online data bases and printed indexes. A few foreign language citations are also included here. The interdisciplinary nature of the diffusion model has allowed social scientists to document and illustrate social transformations in diverse fields. Recently, the processes of technology transfer and technological change have come under scrutiny by social scientists. Historically, technological innovations have played a major role in the development of advanced industrialized nations. Therefore, their diffusion, even in one society, often involves significant social changes to both habitat and economy, and should be a well-watched barometer. Following an illuminating introduction, thirteen separate chapters provide full bibliographical citations for studies in various disciplines including: anthropology, business and economics, geography, history, psychology, and technology, among others. Another chapter is devoted to bibliography and research methods, and author and subject indexes complete the volume. The most comprehensive document of its kind in print, Diffusion of Innovations should find a place in most libraries, especially those collecting materials in communications, education, sociology, and the health sciences.
首先声明:一个星给中文版,英文版本身非常经典 现在的翻译问题极大,这里仅仅以第一章为例列举几个: 1、社会体系(中文第25页)。英文原文是: A social system is defined as a set of interrelated units that are engaged in joint problem solving to accomplish a commo...
评分豆瓣的推荐是令人发指的。 例子有二:周一晚上我刚在北广的学报上看到创新扩散理论。回到宿舍,惊现我 的推荐书目中有本《创新的扩散》。 周三晚上看《中国图书评论》,看到一段评贝克特的不错就抄下了,周五就发现它推荐我读《等待戈多——贝克特选集3》(午夜文丛),如果说...
评分罗杰斯的《传播的扩散》中,我先读了书目的第二章“扩散研究史”。这一部分主要介绍了扩散研究发展的脉络,它的兴起以及后期在各个学科领域中得应用。 扩散研究最初的鼻祖是模仿定律,在读到这的时候,我心里小小的动了一下,个人觉得这个词用的特别到位,很生动形象的形容了最...
评分不同领域有不同的创新,创新是不同的,但是创新的扩散方式又是相同的。尽管貌似这个道理很好理解,似乎看起来一切都顺理成章,显而易见,但是在这本书成书以前,这个道理却绝非常识,充其量只能算滋生于少数人脑海中的一个洞见,抑或叫猜想,但是这种洞见和猜想从来没有被以一...
评分首先声明:一个星给中文版,英文版本身非常经典 现在的翻译问题极大,这里仅仅以第一章为例列举几个: 1、社会体系(中文第25页)。英文原文是: A social system is defined as a set of interrelated units that are engaged in joint problem solving to accomplish a commo...
前前後後斷斷續續看完,文一開始對傳播的幾個階段分析得很棒,還有提到唯創新偏見的一些觀念。到後面沒怎麼細看了,看全英的書還是有些吃力啊!
评分前前後後斷斷續續看完,文一開始對傳播的幾個階段分析得很棒,還有提到唯創新偏見的一些觀念。到後面沒怎麼細看了,看全英的書還是有些吃力啊!
评分前前後後斷斷續續看完,文一開始對傳播的幾個階段分析得很棒,還有提到唯創新偏見的一些觀念。到後面沒怎麼細看了,看全英的書還是有些吃力啊!
评分前前後後斷斷續續看完,文一開始對傳播的幾個階段分析得很棒,還有提到唯創新偏見的一些觀念。到後面沒怎麼細看了,看全英的書還是有些吃力啊!
评分干货,创新与传播
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