埃弗雷特·羅傑斯(Everett M. Rogers),新墨西哥大學新聞與傳播係教授、係主任。曾任國際傳播協會會長。他的著作包括《傳播研究史》(1994),《傳播技巧》(1986)。
New concepts, new ideas, and new objects diffuse through a society in a fairly predictable, multi-stage process over an indeterminate period of time. In recent years many social scientists representing various disciplines have accepted the methods and findings of diffusion research and it has attained legitimacy and prominence. To make these findings more easily accessible, Musmann and Kennedy have compiled a useful and timely bibliography which contains over 2,300 entries, most of which were published after 1970. Relevant articles and monographs in English were located by the compilers through systematic searches of online data bases and printed indexes. A few foreign language citations are also included here. The interdisciplinary nature of the diffusion model has allowed social scientists to document and illustrate social transformations in diverse fields. Recently, the processes of technology transfer and technological change have come under scrutiny by social scientists. Historically, technological innovations have played a major role in the development of advanced industrialized nations. Therefore, their diffusion, even in one society, often involves significant social changes to both habitat and economy, and should be a well-watched barometer. Following an illuminating introduction, thirteen separate chapters provide full bibliographical citations for studies in various disciplines including: anthropology, business and economics, geography, history, psychology, and technology, among others. Another chapter is devoted to bibliography and research methods, and author and subject indexes complete the volume. The most comprehensive document of its kind in print, Diffusion of Innovations should find a place in most libraries, especially those collecting materials in communications, education, sociology, and the health sciences.
首先声明:一个星给中文版,英文版本身非常经典 现在的翻译问题极大,这里仅仅以第一章为例列举几个: 1、社会体系(中文第25页)。英文原文是: A social system is defined as a set of interrelated units that are engaged in joint problem solving to accomplish a commo...
評分豆瓣的推荐是令人发指的。 例子有二:周一晚上我刚在北广的学报上看到创新扩散理论。回到宿舍,惊现我 的推荐书目中有本《创新的扩散》。 周三晚上看《中国图书评论》,看到一段评贝克特的不错就抄下了,周五就发现它推荐我读《等待戈多——贝克特选集3》(午夜文丛),如果说...
評分摘要 依循著歷史的腳步,不難發現人類一直不斷地在追求「創新」;從中國的四 大發明、牛頓的萬有引力發現、愛迪生的電燈泡,及查士丁尼的查士丁尼法典等, 這些不論是科技、政治、人文上的躍進,皆可稱為創新。而現今,各行各業的熱 門話題,皆圍繞在如何創造出新的技術、研發...
評分豆瓣的推荐是令人发指的。 例子有二:周一晚上我刚在北广的学报上看到创新扩散理论。回到宿舍,惊现我 的推荐书目中有本《创新的扩散》。 周三晚上看《中国图书评论》,看到一段评贝克特的不错就抄下了,周五就发现它推荐我读《等待戈多——贝克特选集3》(午夜文丛),如果说...
評分好的东西就一定会被人们接受吗?罗杰斯的答案是否定的,然而在创新扩散研究领域,持肯定观点的学者不在少数,他们认为,创新就应该迅速传播,就应该被某社会体系内的成员接受,即创新必然会扩散。 这也是罗杰斯在《创新的扩散》一书中批判的过度重视创新偏见。 在罗杰斯...
創新的擴散 老羅推薦
评分前前後後斷斷續續看完,文一開始對傳播的幾個階段分析得很棒,還有提到唯創新偏見的一些觀念。到後麵沒怎麼細看瞭,看全英的書還是有些吃力啊!
评分乾貨,創新與傳播
评分乾貨,創新與傳播
评分乾貨,創新與傳播
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