Microtrends 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


Microtrends

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Mark Penn 作者
Twelve
譯者
2009-06-15 出版日期
480 頁數
USD 14.99 價格
Paperback
叢書系列
9780446699761 圖書編碼

Microtrends 在線電子書 圖書標籤: 社會  非小說類  英文  英文原版  V++   


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發表於2024-11-07

Microtrends 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Microtrends 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Microtrends 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024



Microtrends 在線電子書 用戶評價

評分

Interesting data, but rather common observation and interpretation.

評分

Interesting data, but rather common observation and interpretation.

評分

Interesting data, but rather common observation and interpretation.

評分

嘗試關注社會中細微的變化,不要忽略它們。1%的總體可能帶來100%的變化。

評分

嘗試關注社會中細微的變化,不要忽略它們。1%的總體可能帶來100%的變化。

Microtrends 在線電子書 著者簡介


Microtrends 在線電子書 著者簡介


Microtrends 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Microtrends 在線電子書 圖書描述

Mark Penn argues that the biggest trends in America are the Microtrends, the smaller trends that go unnoticed or ignored. One million people can create new market for a business, spark a social movement, or effect political change. In 1996, a microtrend identified by Penn ("soccer moms") was crucial in re-electing President Clinton. With years of experience as one of world's most highly regarded pollsters, Mark Penn identifies the new microtrends sweeping the world:

*Single women by choice: More often than ever before, they aren't waiting for Mr. Right. They are raising children by themselves and buying their own homes.

*Splitters: A growing number of middle-class residents are shuttling between two homes, creating new communities and dynamics in the real estate market.

*Sun Haters: Environmentalists, skin cancer survivors, and parents concerned about the impact the sun is having on our health.

*Philo-semites: A growing number of people want to date Jewish men and women.

*Classical Music Dads: Older men who are fathers in their 40's and 50's and taking on a larger role in the nurturing of their children and becoming an important factor in consumer culture for kids.

Penn highlights everything from religion to politics, from leisure pursuits to relationships. MICROTRENDS will take the reader deep into the worlds of polling, targeting, and psychographic analysis, reaching tantalizing conclusions through engaging analysis.

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