To complement the astonishing national bestsellerdom of Tara Road -- more than one million hardcover copies sold -- Dell presents booksellers with a fantastic Binchy backlist opportunity.Beginning in March 2000, a different Maeve Binchy backlist title will be featured each month in a special promotion leading up to the blockbuster Dell mass market release of Tara Road in August 2000.To kick off this promotion, we offer "Circle of Friends" -- one of Maeve Binchy's most beloved novels that was made even more popular by the acclaimed film starring Minnie Driver and Chris O'Donnell."Circle of Friends" -- and every other book in this promotion -- features our beautiful new Binchy packaging and is backed by a month-by-month, title-specific Dell marketing push, including: -- New full-color advertising -- each and every month -- in People magazine-- A traffic-stopping 18-copy solo floor display with special Maeve Binchy riser, this month featuring "Circle of Friends" (0-440-79786-1)-- Convenient 12-copy solo prepack with complimentary Maeve Binchy shelf-talker, this month featuring "Circle of Friends" (0-440-79787-X)-- Special online feature at www. maevebinchy.com
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