Design Is How It Works 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Jay Greene 作者

Portfolio Hardcover

译者

2010-07-29 出版日期

256 页数

USD 25.95 价格

Hardcover

丛书系列

9781591843221 图书编码

Design Is How It Works 在线电子书图书标签: Design 设计产品设计用户体验思维交互设计艺术设计心理学

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发表于2024-05-17

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Design Is How It Works 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Design Is How It Works 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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想别人所想，故事讲的非常引人入胜又不会太罗嗦。道理也很明晰consistent。-btw这是一本讲商业的书，不是social interaction方面的“想人之所想”。。。。

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本书的作者是business week杂志的主编之一，这本书每章讲一个公司怎么做创新和产品设计的，怎么成功，怎么失败的。将商业和工业设计联系起来看，颇有看点。第一章是讲B&O，从小就很好奇这个超级贵的音响公司，这个揭秘文章相当有趣。

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END:http://library.nu/docs/FRSQ6VBG5X/Design%20Is%20How%20It%20Works%3A%20How%20the%20Smartest%20Companies%20Turn%20Products%20into%20Icons

Design Is How It Works 在线电子书著者简介

杰伊·格林曾为《西雅图时报》、《橘郡纪事报》撰稿，他从2000年到2009年担任《商业周刊》西雅图分社社长，负责该杂志在太平洋西北部的报道。在《商业周刊》撰写有关技术的文章时，杰伊·格林关注到设计领域，认为它可以作为21世纪新兴的重要商业策略之一，并指出在目益商业化的全球趋势下，设计是使企业更容易与竞争对手区分开来的一种方式。他于2011年以资深作家身份加入CNET。

Design Is How It Works 在线电子书图书目录

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Design Is How It Works 在线电子书图书描述

"It's not just what it looks like and feels like. Design is how it works."-Steve Jobs

There's a new race in business to embrace "design thinking." Yet most executives have no clue what to make of the recent buzz about design. It's rarely the subject of business retreats. It's not easily measurable. To many, design is simply a crapshoot.

Drawing on interviews with top executives such as Virgin's Richard Branson and Nike's Mark Parker, Jay Greene illuminates the methods of companies that rely on design to stand out in their industries. From the experiences of those at companies from Porsche to REI to Lego, we learn that design isn't merely about style and form. The heart of design is rethinking the way products and services work for customers in real life. Greene explains how:

-Porsche pit its designers against each other to create its bestselling Cayenne SUV

-Clif listened intently to customers, resulting in the industry-changing Luna energy bar

-OXO paid meticulous attention to the details, turned its LiquiSeal mug from an abysmal failure into one of its greatest successes

-LEGO started saying no to its designers-saving its brick business in the process

Greene shows how important it is to build a culture in which design is more than an after-the-fact concern-it's part of your company's DNA. Design matters at every stage of the process. It isn't easy, and it increases costs, but it also boosts profits, sometimes to a massive extent. In an increasingly competitive marketplace, design represents the best chance you have of transcending your competitors.

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