Fascinate 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025

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Sally Hogshead 作者

HarperBusiness

譯者

2010-2-9 出版日期

288 頁數

USD 26.99 價格

Hardcover

叢書系列

9780061714702 圖書編碼

Fascinate 在線電子書圖書標籤: 營銷心理學策劃 marketing 英文原版女性商業英

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發表於2025-02-09

Fascinate 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2025

Fascinate 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2025

Fascinate 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025

Fascinate 在線電子書用戶評價

評分☆☆☆☆☆

自己製造一些新名詞，講的舊道理。軼事代替科學。not fascinating at all.開頭叫彆人給自己的品牌起個獨特的名字。這本書在amazon上都不是type name立刻被自動調齣來的, unlike most other books I check on amazon。good execution on her own idea, huh?? Way too painful to finish. All hype, no substance.

評分☆☆☆☆☆

Fascinate 在線電子書著者簡介

莎莉•霍格斯黑德（Sally Hogshead），以一個獲得諸多奬項的廣告創意人起步，如今是全球知名的品牌顧問和發言人。她曾為星巴剋、微軟等世界500強公司和眾多剛起步的創意工作室作創意推廣。

Fascinate 在線電子書著者簡介

Fascinate 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Fascinate 在線電子書圖書描述

What triggers fascination, and how do companies, people, and ideas put those triggers to use? Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Fascination: the most powerful way to influence decision making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust. Fascination plays a role in every type of decision making, from the brands you choose to the songs you remember, from the person you marry to the employees you hire. And by activating the right triggers, you can make anything become fascinating. To explore and explain fascination's irresistible influence, Sally Hogshead looks beyond marketing, delving into behavioral and social studies, historical precedents, neurobiology and evolutionary anthropology, as well as conducting in-depth interviews and a national study of a thousand consumers, to emerge with deeply rooted patterns for why, and how, we become captivated. Hogshead reveals why the Salem witch trials began with the same fixations as those in Sex and the City . How Olympic athletes are subject to obsessions similar to those of fetishists. How a 1636 frenzy over Dutch tulip bulbs perfectly mirrors the 2006 real estate bubble. And why a billion-dollar "Just Say No" program actually increased drug use among teens, by activating the same "forbidden fruit" syndrome as a Victoria's Secret catalog. Whether you realize it or not, you're already using the seven triggers. The question is, are you using the right triggers, in the right way, to get your desired result? This book will show you.

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