Different 在线电子书 图书标签: 思维 商业 商业模式 市场营销 创新 经济 Innovation 战略
发表于2025-03-16
Different 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025
说实话,启发确实是有,但是作者闲话家常的写法有时真让人搞不懂到底要说啥,而且,毕竟是哈佛大学的老师,用的jargon特别多,读起来稍微有些吃力。
评分非常喜欢书里的概念,因为我自己本身非常不喜欢“因循守旧”。另外说一句,中译本可以说是故意背离了(everything against)原作者的写作意图,做翻译做到这个地步真是太了不起了...
评分说实话,启发确实是有,但是作者闲话家常的写法有时真让人搞不懂到底要说啥,而且,毕竟是哈佛大学的老师,用的jargon特别多,读起来稍微有些吃力。
评分提出了很好的企业和产品定位思路,具体方式还需要更多深入的思考。
评分明明是经营学的书,却读出了从自己出发的味道。比方说,如何实现差别化,不是通过竞争,而是如何跳出竞争的论述。很有滋味。我禁不住想到演讲,这个让我长久以来竞争不息的主题。但是,竞争的意义呢?居然似乎是——我被异质同质化了么?同时,试回想,我18年来只为一个人的演讲拼命鼓掌到手红。那是怎样的演讲,怎样的飞扬和跋扈。我并没有在梦乡,让一行行诗显得荣耀。但在亲眼目睹那种自信,充盈和英姿风发的时候,我认为那就是演讲舞台上完全的脱却。我应当始终记着我在朝着这个目标前进,靠近。有一天我会做得更棒。我一定可以。
Youngme Moon is the Donald K. David Professor at Harvard Business School. One of HBS’s most popular teachers, Dr. Moon has received the Student Association Faculty Award for teaching excellence on multiple occasions. Dr. Moon’s research focuses on innovative consumer-marketing strategies and her work has been published widely, including in Harvard Business Review.
Review
“...to give a bullet-point summation of takeaways is to deny the real value of this lovely book.”--Harvard Business Review
Product Description
Why trying to be the best … competing like crazy … makes you mediocre
Every few years a book—through a combination of the author’s unique voice, storytelling ability, wit, and insight—simply breaks the mold. Bill Bryson’s A Walk in the Woods is one example. Richard Feynman’s “Surely You’re Joking, Mr. Feynman!” is another.
Now comes Youngme Moon’s Different, a book for “people who don’t read business books.” Actually, it’s more like a personal conversation with a friend who has thought deeply about how the world works … and who gets you to see that world in a completely new light.
If there is one strain of conventional wisdom pervading every company in every industry, it’s the absolute importance of “competing like crazy.” Youngme Moon’s message is simply “Get off this treadmill that’s taking you nowhere. Going tit for tat and adding features, augmentations, and gimmicks to beat the competition has the perverse result of making you like everyone else.” Different provides a highly original perspective on what it means to offer something that is meaningfully different—different in a manner that is both fundamental and comprehensive.
Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even “hostile,” almost daring you to buy what they are selling. The MINI Cooper was launched with fearless abandon: “Worried that this car is too small? Look here. It’s even smaller than you think.”
These are players that strike a genuine chord with even the most jaded consumers. In fact, almost every success story of the past two decades has been an exception to the rule. Simply go to your computer and compare AOL and Yahoo! with Google. The former pile on feature upon feature to their home pages, while Google is like an austere boutique, dominating a category filled with “extras.”
这本书跟普通谈business的书大不相同。 作者是harvard business school的老师,书在讨论可以做什么,什么策略被证明很有效的同时,也展示了the humbleness to admit,无论做多少研究,最后反而越来越不能“斩钉截铁的肯定,business的复杂度可以被不失去价值的降低到几条的简...
评分 评分这本书跟普通谈business的书大不相同。 作者是harvard business school的老师,书在讨论可以做什么,什么策略被证明很有效的同时,也展示了the humbleness to admit,无论做多少研究,最后反而越来越不能“斩钉截铁的肯定,business的复杂度可以被不失去价值的降低到几条的简...
Different 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025