From Brand Vision to Brand Evaluation, Third Edition 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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de Chernatony, Leslie 作者

译者

2010-5 出版日期

392 页数

587.00元价格

丛书系列

9781856177733 图书编码

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From Brand Vision to Brand Evaluation, Third Edition 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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From Brand Vision to Brand Evaluation, Third Edition 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

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Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how branding works. This is THE key scholarly text in this crucial topic, an already hugely respected title and big seller in the field. It follows on from the introductory textbook Creating Powerful Brands, and comes highly illustrated with real examples of influential marketing campaigns. This is the book that will take students to the next level with the skills to develop and implement their own branding strategy.

* Highly anticipated new edition from THE brand guru. * Current edition has sold OVER 5,000 copies! * Managers are developing successful brand strategies using earlier editions. * Extensive teaching aids accompanying the book to download online. Spend less

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