Tell to Win 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Peter Guber 作者

Crown Business

译者

2011-3-1 出版日期

272 页数

USD 13.4 价格

Hardcover

丛书系列

9780307587954 图书编码

Tell to Win 在线电子书图书标签: 沟通 Management 商业内容营销讲故事美国很好 theater

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发表于2024-11-25

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Tell to Win 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Tell to Win 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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身在storytelling industry觉得Guber厉害死了简直这本书像一百个连起来的case study 比较适合随手拿起看个小故事inspire一下

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2013-08

Tell to Win 在线电子书著者简介

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Tell to Win 在线电子书图书描述

Former chairman of Sony Pictures and current CEO of Mandalay Entertainment Group, Guber illustrates how powerful storytelling—about yourself or your product—can be the ultimate tool to get the meeting, engage the listener, and close the deal. With brisk and readable anecdotes, the author relates what he's seen and learned in Hollywood, and how his celebrated friends—Bill Clinton, the Dalai Lama, Arianna Huffington, Nelson Mandela, and Frank Sinatra—impressed upon him the power of a well-crafted story or appeal. The celebrity name-dropping lends some glitter to Guber's very reasonable precepts: as he urges the reader to harness the power of metaphor in crafting the core narrative of a pitch or advertising campaign, he refers to how Michael Jackson taught him about drama by making him watch a python slowly stalk a helpless mouse, and how KISS frontman Gene Simmons, son of Holocaust survivors, used his backstory to fuel his ambition and his business strategy. This valuable and inspiring book will help readers deliver an authentic and meaningful story to customers, colleagues, or prospective clients.

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