Tell to Win 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Peter Guber 作者

Crown Business

譯者

2011-3-1 出版日期

272 頁數

USD 13.4 價格

Hardcover

叢書系列

9780307587954 圖書編碼

Tell to Win 在線電子書圖書標籤: 溝通 Management 商業內容營銷講故事美國很好 theater

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發表於2024-11-22

Tell to Win 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Tell to Win 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Tell to Win 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

Tell to Win 在線電子書用戶評價

評分☆☆☆☆☆

身在storytelling industry覺得Guber厲害死瞭簡直這本書像一百個連起來的case study 比較適閤隨手拿起看個小故事inspire一下

評分☆☆☆☆☆

Story story and story. Your OWN story. Finished on 4/6/2014

評分☆☆☆☆☆

Story story and story. Your OWN story. Finished on 4/6/2014

評分☆☆☆☆☆

身在storytelling industry覺得Guber厲害死瞭簡直這本書像一百個連起來的case study 比較適閤隨手拿起看個小故事inspire一下

評分☆☆☆☆☆

2013-08

Tell to Win 在線電子書著者簡介

Tell to Win 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Tell to Win 在線電子書圖書描述

Former chairman of Sony Pictures and current CEO of Mandalay Entertainment Group, Guber illustrates how powerful storytelling—about yourself or your product—can be the ultimate tool to get the meeting, engage the listener, and close the deal. With brisk and readable anecdotes, the author relates what he's seen and learned in Hollywood, and how his celebrated friends—Bill Clinton, the Dalai Lama, Arianna Huffington, Nelson Mandela, and Frank Sinatra—impressed upon him the power of a well-crafted story or appeal. The celebrity name-dropping lends some glitter to Guber's very reasonable precepts: as he urges the reader to harness the power of metaphor in crafting the core narrative of a pitch or advertising campaign, he refers to how Michael Jackson taught him about drama by making him watch a python slowly stalk a helpless mouse, and how KISS frontman Gene Simmons, son of Holocaust survivors, used his backstory to fuel his ambition and his business strategy. This valuable and inspiring book will help readers deliver an authentic and meaningful story to customers, colleagues, or prospective clients.

Tell to Win 在線電子書下載 mobi epub pdf txt 在線電子書下載

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