Do You Matter?

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罗伯特·布伦纳 Robert Brunner,作为工业设计师,罗伯特·布伦纳是高科技领域的标志性人物。他曾为苹果公司的首席设计师,苹果工业设计部门的创立者。他在苹果公司担任工业设计主管时,他创立了工业设计小组 Industrial Design Group,开发了世 界上第一款平板电脑苹果Newton,以及奠定了如今笔记本电脑标准 PowerBook。同时,他还是 Mac 电脑,即 iMac 的前身的发明者。之后,他又设计了第一款 Kindle。

出版者:FT Press
作者:Robert Brunner
出品人:
页数:256
译者:
出版时间:2008-8-12
价格:GBP 17.99
装帧:Paperback
isbn号码:9780137065066
丛书系列:
图书标签:
  • Design 
  • 用户体验 
  • 设计 
  • 苹果 
  • UserExperienceSupplyChain 
  •  
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"Definitely, a game changer! Design experience is the power shift to our era what mass marketing was to the last century." John Sculley former CEO, Pepsi and Apple "Great design is about creating a deep relationship with your customers. If you don't, you're roadkill. This book shows you how and much, much more. Be prepared to have your mind blown." Bill Burnett Executive Director, Design Program, Stanford University "Design is the last great differentiator, and yet so few really understand it. Do You Matter? offers a marvelous series of direct, in-your-face observations and drives home the means to an absolutely integrated design strategy." Ray Riley Design GM, Entertainment and Devices, Microsoft "This book will challenge you to ask and answer what arguably are the most important questions an executive can ponder today. So open up." Noah Kerner CEO, Noise and coauthor, Chasing Cool More and more companies are coming to understand the competitive advantage offered by outstanding design. With this, you can create products, services, and experiences that truly matter to your customers' lives and thereby drive powerful, sustainable improvements in business performance. But delivering great designs is not easy. Many companies accomplish it once, or twice; few do it consistently. The secret: building a truly design-driven business, in which design is central to everything you do. Do You Matter? shows how to do precisely that. Legendary industrial designer Robert Brunner (who laid the groundwork for Apple's brilliant design language) and Stewart Emery (Success Built to Last) begin by making an incontrovertible case for the power of design in making emotional connections, deepening relationships, and strengthening brands. You'll learn what it really means to be "design-driven" and how that translates into action at Nike, Apple, BMW and IKEA. You'll learn design-driven techniques for managing your entire experience chain; define effective design strategies and languages; and learn how to manage design from the top, encouraging "risky" design innovations that lead to entirely new markets. The authors show how (and how not) to use research; how to extend design values into marketing, manufacturing, and beyond; and how to keep building on your progress, truly "baking" design into all your processes and culture.

具体描述

读后感

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首先,这个人在国外以前就一直被吐槽,没设计出什么好的东西,比如Newton,比如Kindle 1代。 国外早就质问过为什么Kindle 1那么难看。链接如下: http://venturebeat.com/2011/09/30/kindle-blackberry-influence/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%...  

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作者作为Newton和第一代kindle的设计者,由于这两个产品在工业设计史上都是失败的作品(尤其是Newton,被jobs枪毙掉),所以读者都对本书的观点提出了很多质疑。这是我们将作者看成是一个产品设计师的角度来看的。 换一个角度,我们若将作者看成是一个设计咨询公司的ceo,本书...  

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很奇怪,我不是学设计的,也没有从事过与设计有关的工作,但是设计这个词语仿佛已经成为一种生命符号早就融入了我的生活。更奇怪的是,我甚至还习惯了用各种各样的理念设计生活、设计心情、设计约会、设计自己所能设计的一切……这么做,起初是缘于一种兴趣好奇,后来是缘于一...

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设计是一个比较抽象化的概念,人们可以通过实际的各种设计作品来一窥其内涵,而无法通过语言来详细定义。对于一个设计者来说,最高的荣耀莫过于所设计的产品能够获得使用者的喜爱和赞同,无论是什么样的设计产品,只有使用者才能拥有对这个产品的最高评价。 苹果,作为一个设计...  

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1、设计必须创造客户和产品之间情感体验对话。 2、设计是一个自上而下的过程,而非一次偶然灵感的结果。 3、伟大的设计创造伟大的体验,重新定义一个产业。 4、真正好的设计是你不会太注意它的存在,但是一旦它不存在,你一定会注意到这一点。 5、创造属于你自己的设计语言...  

用户评价

评分

Make people feel your product behind the entity.

评分

很是受用的一本书, 前苹果首席设计师在这里并没有讲什么工业设计,而是 提出了User Experience Supply Chain的概念。用户体验不仅是产品设计造就的,只是用户体验关系链的一部分。就像制造商只是生产链条一个环节而已。本书认为,你与用户建立起什么样的情感联结,才是每个品牌和产品需要考虑的关键。

评分

Make people feel your product behind the entity.

评分

Make people feel your product behind the entity.

评分

很是受用的一本书, 前苹果首席设计师在这里并没有讲什么工业设计,而是 提出了User Experience Supply Chain的概念。用户体验不仅是产品设计造就的,只是用户体验关系链的一部分。就像制造商只是生产链条一个环节而已。本书认为,你与用户建立起什么样的情感联结,才是每个品牌和产品需要考虑的关键。

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