Do You Matter?

Do You Matter? pdf epub mobi txt 电子书 下载 2025

罗伯特·布伦纳 Robert Brunner,作为工业设计师,罗伯特·布伦纳是高科技领域的标志性人物。他曾为苹果公司的首席设计师,苹果工业设计部门的创立者。他在苹果公司担任工业设计主管时,他创立了工业设计小组 Industrial Design Group,开发了世 界上第一款平板电脑苹果Newton,以及奠定了如今笔记本电脑标准 PowerBook。同时,他还是 Mac 电脑,即 iMac 的前身的发明者。之后,他又设计了第一款 Kindle。

出版者:FT Press
作者:Robert Brunner
出品人:
页数:256
译者:
出版时间:2008-8-12
价格:GBP 17.99
装帧:Paperback
isbn号码:9780137065066
丛书系列:
图书标签:
  • Design 
  • 用户体验 
  • 设计 
  • 苹果 
  • UserExperienceSupplyChain 
  •  
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"Definitely, a game changer! Design experience is the power shift to our era what mass marketing was to the last century." John Sculley former CEO, Pepsi and Apple "Great design is about creating a deep relationship with your customers. If you don't, you're roadkill. This book shows you how and much, much more. Be prepared to have your mind blown." Bill Burnett Executive Director, Design Program, Stanford University "Design is the last great differentiator, and yet so few really understand it. Do You Matter? offers a marvelous series of direct, in-your-face observations and drives home the means to an absolutely integrated design strategy." Ray Riley Design GM, Entertainment and Devices, Microsoft "This book will challenge you to ask and answer what arguably are the most important questions an executive can ponder today. So open up." Noah Kerner CEO, Noise and coauthor, Chasing Cool More and more companies are coming to understand the competitive advantage offered by outstanding design. With this, you can create products, services, and experiences that truly matter to your customers' lives and thereby drive powerful, sustainable improvements in business performance. But delivering great designs is not easy. Many companies accomplish it once, or twice; few do it consistently. The secret: building a truly design-driven business, in which design is central to everything you do. Do You Matter? shows how to do precisely that. Legendary industrial designer Robert Brunner (who laid the groundwork for Apple's brilliant design language) and Stewart Emery (Success Built to Last) begin by making an incontrovertible case for the power of design in making emotional connections, deepening relationships, and strengthening brands. You'll learn what it really means to be "design-driven" and how that translates into action at Nike, Apple, BMW and IKEA. You'll learn design-driven techniques for managing your entire experience chain; define effective design strategies and languages; and learn how to manage design from the top, encouraging "risky" design innovations that lead to entirely new markets. The authors show how (and how not) to use research; how to extend design values into marketing, manufacturing, and beyond; and how to keep building on your progress, truly "baking" design into all your processes and culture.

具体描述

读后感

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首先,这个人在国外以前就一直被吐槽,没设计出什么好的东西,比如Newton,比如Kindle 1代。 国外早就质问过为什么Kindle 1那么难看。链接如下: http://venturebeat.com/2011/09/30/kindle-blackberry-influence/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%...  

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读了一半,中文版的,书确实不如标题吸引。这都看了一半了,举的例子不少,写出的道理却很单薄。 读了一半,中文版的,书确实不如标题吸引。这都看了一半了,举的例子不少,写出的道理却很单薄。 读了一半,中文版的,书确实不如标题吸引。这都看了一半了,举的例子不少,写出...  

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设计大师罗伯特布伦纳的《至关重要的设计》书中附有若干设计案例与故事,揭示了设计模式的问题,提出了设计情感化的基本原则。好的设计简单地说,就是不断学习,敢于去做与众不同的东西,敢于去冒险挑战,最重要的是要允许失败,从失败中学习,带来个性化的体验。 作为前首席...  

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作者作为Newton和第一代kindle的设计者,由于这两个产品在工业设计史上都是失败的作品(尤其是Newton,被jobs枪毙掉),所以读者都对本书的观点提出了很多质疑。这是我们将作者看成是一个产品设计师的角度来看的。 换一个角度,我们若将作者看成是一个设计咨询公司的ceo,本书...  

用户评价

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Make people feel your product behind the entity.

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思路行文都可以。。。实例太少。。。

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Make people feel your product behind the entity.

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很是受用的一本书, 前苹果首席设计师在这里并没有讲什么工业设计,而是 提出了User Experience Supply Chain的概念。用户体验不仅是产品设计造就的,只是用户体验关系链的一部分。就像制造商只是生产链条一个环节而已。本书认为,你与用户建立起什么样的情感联结,才是每个品牌和产品需要考虑的关键。

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Make people feel your product behind the entity.

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