Did you know that the most creative companies have centralized bathrooms? That brainstorming meetings are a terrible idea? That the color blue can help you double your creative output? From the best-selling author of "How We Decide "comes a sparkling and revelatory look at the new science of creativity. Shattering the myth of muses, higher powers, even creative "types," Jonah Lehrer demonstrates that creativity is not a single gift possessed by the lucky few. It's a variety of distinct thought processes that we can "all" learn to use more effectively. Lehrer reveals the importance of embracing the rut, thinking like a child, and daydreaming productively, then he takes us out of our own heads to show how we can make our neighborhoods more vibrant, our companies more productive, and our schools more effective. We'll learn about Bob Dylan's writing habits and the drug addiction of poets. We'll meet a bartender who thinks like a chemist, and an autistic surfer who invented an entirely new surfing move. We'll see why Elizabethan England experienced a creative explosion, and how Pixar designed its office space to get the most out of its talent. Collapsing the layers separating the neuron from the finished symphony, "Imagine" reveals the deep inventiveness of the human mind, and its essential role in our increasingly complex world.
具体描述
读后感
Imagine - Jonah Lehrer Imagine (Jonah Lehrer) 这本书不深，挺容易读的，新意也不算特多。类似方面的书看多后也是觉得都差不多。基本就是想做重大创新的，不要学太多太死。不记得哪本说的，大约大二学生的水平即可，（但是不知道这个claim的根据是什么，数据怎么来的。毕...
评分WHERE do good ideas come from? For centuries, all credit for these mysterious gifts went to faith, fortune and some fair muses. But to assume creativity is some lofty trait enjoyed by the few is both foolish and unproductive, argues Jonah Lehrer in “Imagin...
评分据《Tablet》杂志上的一篇文章披露，莱勒在他的畅销书《想象：创造性的原理》(Imagine: How Creativity Works)一书中引用的鲍勃·迪伦的一些话其实是自己编造的。... 霍顿·米夫林·哈考特出版社说，出版社会召回《想象》一书，这将是一件昂贵、艰巨的事情，这也表明该社非常...
评分第一章就讲，人在困境的时候，理性分析行不通的时候，就会有灵感（insights）。 第二章先讲了3M的故事，再讲conceptual blending，就是把原来没关系的事情关联起来。所谓创新呢，也只不过是把原有的东西重新组合一下。那怎么可以做到conceptual blending呢：异想天开。think o...
评分第一章就讲，人在困境的时候，理性分析行不通的时候，就会有灵感（insights）。 第二章先讲了3M的故事，再讲conceptual blending，就是把原来没关系的事情关联起来。所谓创新呢，也只不过是把原有的东西重新组合一下。那怎么可以做到conceptual blending呢：异想天开。think o...
用户评价
最近喜欢畅销书：“科学”分析“艺术”，“屌丝”逆袭成”高帅富“。不过还是推荐广大创意生产者们赶紧买来读一下，如何增强创造力。
评分不管Lehrer作假与否，我依然支持他！
评分故事太多，逻辑太少
评分创新，很多时候依靠右脑的快乐运作，但也得依靠左脑的理性分析和固执坚持。灵感枯竭的时候需要停止，让身体和大脑完全放松。压力会阻碍点子的诞生。不过，抑郁又在一定程度让大脑集中，把点子进行到底。要和不同领域的人对话，因为灵感常常来自看似不相关的源头。有时候忘记自己的所知，完全浸在新的环境里，或者从外行的视角看世界，会给我们打开另一扇窗口。头脑风暴并不一直有效，有建设性的评判更能完善一个好主意。团队协力也非常重要，一个优秀的团队能让平庸的个人在一起创造出非凡的作品。城市和人口密度与创新也密切相关，不过我觉得还是跟城市的氛围，接受度相关，人的素质相关，中国城市密度那么高，不见得创新就怎样。因为教育就是死的，大环境也没有对创新有相关的支持和鼓励。至于米国那样有形形色色各种背景的高技术移民就更没法比了
评分Very much pleasing to read ❤
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