Did you know that the most creative companies have centralized bathrooms? That brainstorming meetings are a terrible idea? That the color blue can help you double your creative output? From the best-selling author of "How We Decide "comes a sparkling and revelatory look at the new science of creativity. Shattering the myth of muses, higher powers, even creative "types," Jonah Lehrer demonstrates that creativity is not a single gift possessed by the lucky few. It's a variety of distinct thought processes that we can "all" learn to use more effectively. Lehrer reveals the importance of embracing the rut, thinking like a child, and daydreaming productively, then he takes us out of our own heads to show how we can make our neighborhoods more vibrant, our companies more productive, and our schools more effective. We'll learn about Bob Dylan's writing habits and the drug addiction of poets. We'll meet a bartender who thinks like a chemist, and an autistic surfer who invented an entirely new surfing move. We'll see why Elizabethan England experienced a creative explosion, and how Pixar designed its office space to get the most out of its talent. Collapsing the layers separating the neuron from the finished symphony, "Imagine" reveals the deep inventiveness of the human mind, and its essential role in our increasingly complex world.
Imagine - Jonah Lehrer Imagine (Jonah Lehrer) 这本书不深,挺容易读的,新意也不算特多。类似方面的书看多后也是觉得都差不多。基本就是想做重大创新的,不要学太多太死。不记得哪本说的,大约大二学生的水平即可,(但是不知道这个claim的根据是什么,数据怎么来的。毕...
评分Imagine - Jonah Lehrer Imagine (Jonah Lehrer) 这本书不深,挺容易读的,新意也不算特多。类似方面的书看多后也是觉得都差不多。基本就是想做重大创新的,不要学太多太死。不记得哪本说的,大约大二学生的水平即可,(但是不知道这个claim的根据是什么,数据怎么来的。毕...
评分Imagine - Jonah Lehrer Imagine (Jonah Lehrer) 这本书不深,挺容易读的,新意也不算特多。类似方面的书看多后也是觉得都差不多。基本就是想做重大创新的,不要学太多太死。不记得哪本说的,大约大二学生的水平即可,(但是不知道这个claim的根据是什么,数据怎么来的。毕...
评分第一章就讲,人在困境的时候,理性分析行不通的时候,就会有灵感(insights)。 第二章先讲了3M的故事,再讲conceptual blending,就是把原来没关系的事情关联起来。所谓创新呢,也只不过是把原有的东西重新组合一下。那怎么可以做到conceptual blending呢:异想天开。think o...
评分据《Tablet》杂志上的一篇文章披露,莱勒在他的畅销书《想象:创造性的原理》(Imagine: How Creativity Works)一书中引用的鲍勃·迪伦的一些话其实是自己编造的。... 霍顿·米夫林·哈考特出版社说,出版社会召回《想象》一书,这将是一件昂贵、艰巨的事情,这也表明该社非常...
故事太多,逻辑太少
评分并非老套的教大家怎么发挥创造力成功学的书。反而知识性很强,涉及心理学,神经学,组织行为学,社会学等诸多学科,而且都有专家采访,比较靠谱。虽然Bob Dylan那段儿作者承认没有亲自采访,算是个丑闻,不过整体瑕不掩瑜。
评分最近喜欢畅销书:“科学”分析“艺术”,“屌丝”逆袭成”高帅富“。不过还是推荐广大创意生产者们赶紧买来读一下,如何增强创造力。
评分This mishmash of anecdotes on creativity is itself a knockoff of Malcolm Gladwell's more intriguing works.
评分从个人往社会的推广比《the power of habit》要更成功一点,例子也更充分
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