Did you know that the most creative companies have centralized bathrooms? That brainstorming meetings are a terrible idea? That the color blue can help you double your creative output? From the best-selling author of "How We Decide "comes a sparkling and revelatory look at the new science of creativity. Shattering the myth of muses, higher powers, even creative "types," Jonah Lehrer demonstrates that creativity is not a single gift possessed by the lucky few. It's a variety of distinct thought processes that we can "all" learn to use more effectively. Lehrer reveals the importance of embracing the rut, thinking like a child, and daydreaming productively, then he takes us out of our own heads to show how we can make our neighborhoods more vibrant, our companies more productive, and our schools more effective. We'll learn about Bob Dylan's writing habits and the drug addiction of poets. We'll meet a bartender who thinks like a chemist, and an autistic surfer who invented an entirely new surfing move. We'll see why Elizabethan England experienced a creative explosion, and how Pixar designed its office space to get the most out of its talent. Collapsing the layers separating the neuron from the finished symphony, "Imagine" reveals the deep inventiveness of the human mind, and its essential role in our increasingly complex world.
第一章就讲,人在困境的时候,理性分析行不通的时候,就会有灵感(insights)。 第二章先讲了3M的故事,再讲conceptual blending,就是把原来没关系的事情关联起来。所谓创新呢,也只不过是把原有的东西重新组合一下。那怎么可以做到conceptual blending呢:异想天开。think o...
評分第一章就讲,人在困境的时候,理性分析行不通的时候,就会有灵感(insights)。 第二章先讲了3M的故事,再讲conceptual blending,就是把原来没关系的事情关联起来。所谓创新呢,也只不过是把原有的东西重新组合一下。那怎么可以做到conceptual blending呢:异想天开。think o...
評分第一章就讲,人在困境的时候,理性分析行不通的时候,就会有灵感(insights)。 第二章先讲了3M的故事,再讲conceptual blending,就是把原来没关系的事情关联起来。所谓创新呢,也只不过是把原有的东西重新组合一下。那怎么可以做到conceptual blending呢:异想天开。think o...
評分Imagine - Jonah Lehrer Imagine (Jonah Lehrer) 这本书不深,挺容易读的,新意也不算特多。类似方面的书看多后也是觉得都差不多。基本就是想做重大创新的,不要学太多太死。不记得哪本说的,大约大二学生的水平即可,(但是不知道这个claim的根据是什么,数据怎么来的。毕...
評分Imagine - Jonah Lehrer Imagine (Jonah Lehrer) 这本书不深,挺容易读的,新意也不算特多。类似方面的书看多后也是觉得都差不多。基本就是想做重大创新的,不要学太多太死。不记得哪本说的,大约大二学生的水平即可,(但是不知道这个claim的根据是什么,数据怎么来的。毕...
這本書講瞭創造力的來源。大概有幾個因素,長時間的關注,在適當的時候放鬆讓潛意識connect dots,與不同的環境接觸以便think out of the box。
评分故事太多,邏輯太少
评分唉,作者居然是比較年輕的SG一枚
评分並非老套的教大傢怎麼發揮創造力成功學的書。反而知識性很強,涉及心理學,神經學,組織行為學,社會學等諸多學科,而且都有專傢采訪,比較靠譜。雖然Bob Dylan那段兒作者承認沒有親自采訪,算是個醜聞,不過整體瑕不掩瑜。
评分故事太多,邏輯太少
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