What Chinese Want 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Tom Doctoroff 作者

Palgrave Macmillan

译者

2012-5-22 出版日期

272 页数

USD 27.00 价格

Hardcover

丛书系列

9780230340305 图书编码

What Chinese Want 在线电子书图书标签: 中国 China-Studies 社会消费心理英文原版文化经济 Economics

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发表于2024-12-22

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What Chinese Want 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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What Chinese Want 在线电子书用户评价

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作为一朵奇葩，我觉得我灰常有必要读这本书，了解为嘛自己在这片土地上如此强烈地水土不服。当然这本书更多是针对于广告和消费者市场，而不是个人感悟或者历史文化的。但是对于从西方的角度来了解中国老百姓的想法还算可以。不过我不太喜欢作者的潜词造句，太太太别扭了，简单的概念拐弯抹角地说出来，有时候要读第二遍才知道他说了啥。对中国生活的描述有些夸张，不过也是从老外角度常看到的现象，那个弄堂里的人居然要他帮忙付房租真是有够得寸进尺的！表以为老外都是傻钱袋子好伐！中国人的不安全感，集体主义，实用主义，功利主义，追求和平稳定，牺牲自我顾全大局，等级分明，埋没创造力和创新，山寨一切拿来主义，对现状忧心又不免对未来充满希望，北京奥运和上海世博的中国集体梦。我想，我无法融入大概是我觉得个人大过这些集体历史民族吧。

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独立的37小节，相当于一个连载专栏，chapter基本是无意义的划分，读起来增加记忆和建立体系的难度，特别还充斥GRE式的表述。涵盖面广，对很多问题的分析深度超出了作为中国人的预期，但也同样存在过度诠释和牵强附会，比如八卦阴阳这种看似地道却又虚无缥缈的东西，能被外人滥用于解释中国的一切，于是也就什么也不能解释。emblazon 是个好词

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最近在读的有关Chinese的书，能涉及的议题都谈到了

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给(准备)在中国搞营销的老外看的书。不过讲中国人的消费心态和理念还是比较到位的。

What Chinese Want 在线电子书著者简介

Mr. Doctoroff is the author of "What Chinese Want: Culture, Communism and China's Modern Consumer" and is the North Asia director and Greater China CEO for J. Walter Thompson, whose clients include Starbucks, De Beers and Renren.

What Chinese Want 在线电子书图书目录

What Chinese Want 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

What Chinese Want 在线电子书图书描述

Today China is a critical player in the global marketplace, but there is still widespread confusion about what really makes the country tick - even the Chinese have difficulty explaining their own "Chineseness" to outsiders. In What Chinese Want, China expert Tom Doctoroff posits that China’s distinguishing traits explain the country in profound ways, including:

*Connection to History: For thousands of years, the impulses and conflicts within Chinese civilization

have driven its people’s behavior and choices. More than any other nationality, they are driven by their past history as much as by their intense focus on the future. This manifests itself in a profound belief in their country's stability and an intense national pride that often drives business decisions.

*A Complex View of Morality: As evidenced by their sticky human rights issues, rampant piracy, and

endemic government corruption, the Chinese have a significantly higher tolerance for certain things the

West would consider wrong. Doctoroff puts these differences in context so that the reader can understand their nuances and impact on business and international relations.

*Family Over the Individual: Whereas in America the individual is a prized source of originality, freewill, and consumer choice, in China the focus is squarely on the family and the larger society. This difference can be seen in the educational system, entrepreneurial activity, and many other key aspects of Chinese society.From the new generation’s embrace of Christmas to the secrecy of industry titans; from the government’s meticulously incremental approach to currency appreciation to the middle class’s fixation with luxury brands, Doctoroff explains the mysteries of modern China for those looking to enter the market in a culturally sensitive and effective way.

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What Chinese Want 在线电子书读后感

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有些是自己翻译来的，有的是谷歌直接出来的。中国的银行和企业将资金投入世界各地时，中国总理温家宝承诺将进一步购买欧元区主权债务，反应一个不适当的中国的影响力。中国正在扩大其在世界各地的影响力，甚至已经超过了80万中国人在非洲的生活和工作。中国的影响力并不...

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波士顿咨询公司近期发布的报告称，目前介于中产阶级和超级富豪之间的中国富裕阶层人口已经达到1.2亿，其年均购买力5900亿美元。他们进一步预测，到2020年，中国的富裕阶层这一消费群体将达到2.8亿人，其未来的消费潜力也将更为强大。中国的消费者（尤其是中上阶层）满世界...

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When I read the book, what amazed me from time to time is that I can see myself in that book. The author is truly insightful in expressing and summarizing what he, as an outsider, thinks of China and Chinese culture. I thought I was distant enough, but I'm ...

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