What Chinese Want 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Tom Doctoroff 作者

Palgrave Macmillan

译者

2012-5-22 出版日期

272 页数

USD 27.00 价格

Hardcover

丛书系列

9780230340305 图书编码

What Chinese Want 在线电子书图书标签: 中国 China-Studies 社会消费心理英文原版文化经济 Economics

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发表于2024-05-17

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What Chinese Want 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

What Chinese Want 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

What Chinese Want 在线电子书用户评价

评分☆☆☆☆☆

给(准备)在中国搞营销的老外看的书。不过讲中国人的消费心态和理念还是比较到位的。

评分☆☆☆☆☆

给(准备)在中国搞营销的老外看的书。不过讲中国人的消费心态和理念还是比较到位的。

评分☆☆☆☆☆

独立的37小节，相当于一个连载专栏，chapter基本是无意义的划分，读起来增加记忆和建立体系的难度，特别还充斥GRE式的表述。涵盖面广，对很多问题的分析深度超出了作为中国人的预期，但也同样存在过度诠释和牵强附会，比如八卦阴阳这种看似地道却又虚无缥缈的东西，能被外人滥用于解释中国的一切，于是也就什么也不能解释。emblazon 是个好词

评分☆☆☆☆☆

看完联想到之前在学校图书馆看过的一本书--《中国影帝温xx》。

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浅显但不浅薄

What Chinese Want 在线电子书著者简介

Mr. Doctoroff is the author of "What Chinese Want: Culture, Communism and China's Modern Consumer" and is the North Asia director and Greater China CEO for J. Walter Thompson, whose clients include Starbucks, De Beers and Renren.

What Chinese Want 在线电子书图书目录

What Chinese Want 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

What Chinese Want 在线电子书图书描述

Today China is a critical player in the global marketplace, but there is still widespread confusion about what really makes the country tick - even the Chinese have difficulty explaining their own "Chineseness" to outsiders. In What Chinese Want, China expert Tom Doctoroff posits that China’s distinguishing traits explain the country in profound ways, including:

*Connection to History: For thousands of years, the impulses and conflicts within Chinese civilization

have driven its people’s behavior and choices. More than any other nationality, they are driven by their past history as much as by their intense focus on the future. This manifests itself in a profound belief in their country's stability and an intense national pride that often drives business decisions.

*A Complex View of Morality: As evidenced by their sticky human rights issues, rampant piracy, and

endemic government corruption, the Chinese have a significantly higher tolerance for certain things the

West would consider wrong. Doctoroff puts these differences in context so that the reader can understand their nuances and impact on business and international relations.

*Family Over the Individual: Whereas in America the individual is a prized source of originality, freewill, and consumer choice, in China the focus is squarely on the family and the larger society. This difference can be seen in the educational system, entrepreneurial activity, and many other key aspects of Chinese society.From the new generation’s embrace of Christmas to the secrecy of industry titans; from the government’s meticulously incremental approach to currency appreciation to the middle class’s fixation with luxury brands, Doctoroff explains the mysteries of modern China for those looking to enter the market in a culturally sensitive and effective way.

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