What Chinese Want 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Tom Doctoroff 作者

Palgrave Macmillan

譯者

2012-5-22 出版日期

272 頁數

USD 27.00 價格

Hardcover

叢書系列

9780230340305 圖書編碼

What Chinese Want 在線電子書圖書標籤: 中國 China-Studies 社會消費心理英文原版文化經濟 Economics

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發表於2024-11-22

What Chinese Want 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

What Chinese Want 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

What Chinese Want 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

What Chinese Want 在線電子書用戶評價

評分☆☆☆☆☆

獨立的37小節，相當於一個連載專欄，chapter基本是無意義的劃分，讀起來增加記憶和建立體係的難度，特彆還充斥GRE式的錶述。涵蓋麵廣，對很多問題的分析深度超齣瞭作為中國人的預期，但也同樣存在過度詮釋和牽強附會，比如八卦陰陽這種看似地道卻又虛無縹緲的東西，能被外人濫用於解釋中國的一切，於是也就什麼也不能解釋。emblazon 是個好詞

評分☆☆☆☆☆

兩頭捧中間踩對進軍中國市場的參考意義是有的但很有限因為全文的中心思想其實是它非常不同它是個謎

評分☆☆☆☆☆

看完聯想到之前在學校圖書館看過的一本書--《中國影帝溫xx》。

評分☆☆☆☆☆

看外國人吐槽很歡樂啊

評分☆☆☆☆☆

Insightful for the westerners, interesting for us Chinese.

What Chinese Want 在線電子書著者簡介

Mr. Doctoroff is the author of "What Chinese Want: Culture, Communism and China's Modern Consumer" and is the North Asia director and Greater China CEO for J. Walter Thompson, whose clients include Starbucks, De Beers and Renren.

What Chinese Want 在線電子書著者簡介

What Chinese Want 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

What Chinese Want 在線電子書圖書描述

Today China is a critical player in the global marketplace, but there is still widespread confusion about what really makes the country tick - even the Chinese have difficulty explaining their own "Chineseness" to outsiders. In What Chinese Want, China expert Tom Doctoroff posits that China’s distinguishing traits explain the country in profound ways, including:

*Connection to History: For thousands of years, the impulses and conflicts within Chinese civilization

have driven its people’s behavior and choices. More than any other nationality, they are driven by their past history as much as by their intense focus on the future. This manifests itself in a profound belief in their country's stability and an intense national pride that often drives business decisions.

*A Complex View of Morality: As evidenced by their sticky human rights issues, rampant piracy, and

endemic government corruption, the Chinese have a significantly higher tolerance for certain things the

West would consider wrong. Doctoroff puts these differences in context so that the reader can understand their nuances and impact on business and international relations.

*Family Over the Individual: Whereas in America the individual is a prized source of originality, freewill, and consumer choice, in China the focus is squarely on the family and the larger society. This difference can be seen in the educational system, entrepreneurial activity, and many other key aspects of Chinese society.From the new generation’s embrace of Christmas to the secrecy of industry titans; from the government’s meticulously incremental approach to currency appreciation to the middle class’s fixation with luxury brands, Doctoroff explains the mysteries of modern China for those looking to enter the market in a culturally sensitive and effective way.

What Chinese Want 在線電子書下載 mobi epub pdf txt 在線電子書下載

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