The Management and Marketing of Services 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Mudie, Peter; Cottam, Angela 作者

译者

1999-7 出版日期

306 页数

$ 58.70 价格

丛书系列

9780750635943 图书编码

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The Management and Marketing of Services 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

The Management and Marketing of Services 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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The Management and Marketing of Services 在线电子书图书描述

This second edition of "The Management and Marketing of Services" builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and case studies. This second edition looks closely at relationship marketing and public sector issues as well as providing expanded sections on: the definition of services, expectations, competitive advantage, pricing of services, segmentation/positioning of services, the service encounter and service employees. "The Management and Marketing of Services" is a highly accessible text ideal for practitioners and students looking for a comprehensive treatment of this subject area. It includes a comprehensive framework for practitioners and students interested in addressing the issues that characterize service organizations. It provides a highly accessible perspective on the management and marketing of services. It includes full of examples and case study materials to illustrate the text.

The Management and Marketing of Services 在线电子书下载 mobi epub pdf txt 在线电子书下载

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