It's Not How Good You Are, It's How Good You Want to Be 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Paul Arden 作者

Phaidon Press

譯者

2003-6-1 出版日期

128 頁數

USD 12.95 價格

Paperback

叢書系列

9780714843377 圖書編碼

It's Not How Good You Are, It's How Good You Want to Be 在線電子書圖書標籤: 勵誌廣告英文書心理學自我管理 PaulArden 心理廣告

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發表於2024-11-05

It's Not How Good You Are, It's How Good You Want to Be 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

It's Not How Good You Are, It's How Good You Want to Be 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

It's Not How Good You Are, It's How Good You Want to Be 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

It's Not How Good You Are, It's How Good You Want to Be 在線電子書用戶評價

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竟然很實用

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其實看目錄就行瞭。。。

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設計漂亮

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其實看目錄就行瞭。。。

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你對自己的定位將決定彆人怎麼看待你..

It's Not How Good You Are, It's How Good You Want to Be 在線電子書著者簡介

It's Not How Good You Are, It's How Good You Want to Be 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

It's Not How Good You Are, It's How Good You Want to Be 在線電子書圖書描述

It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world - a pocket 'bible' for the talented and timid to make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all notions that can be applied to aspects of modern life. This book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this is a must! Paul Arden began his career in advertising at the age of 16. For 14 years he was Executive Creative Director at Saatchi and Saatchi, where he was responsible for some of Britain's best known campaigns including British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. His famous slogans include 'The Car in front is a Toyota' and 'The Independent - It is - Are You?'. In 1993 he set up the London-based production company Arden Sutherland-Dodd where he is now a commercials director for clients such as BT, BMW, Ford, Nestle and Levis.

It's Not How Good You Are, It's How Good You Want to Be 在線電子書下載 mobi epub pdf txt 在線電子書下載

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It's Not How Good You Are, It's How Good You Want to Be 在線電子書讀後感

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在巴厘岛休假，逛书店时无意中看到这本书。决定买下来只是因为书名。拆封之后才意识到这本书可能是我之后职业和人生的重要导师。对于一个广告菜鸟来说，不到一万字的黄金宝典给我点亮一盏明晃晃的指路灯，每句话都直击我心。当下就决定把它翻译成中文，每字每句的推敲。 ...

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Don't look for the next opportunity, the one you have in hand is the opportunity. Accentuate the positive, eliminate the negative. Don't put your cleverness in front of the communication. Don't promise what you can't deliver. Know your client's aims. ...

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It's Not How Good You Are, It's How Good You Want to Be 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024