It's Not How Good You Are, It's How Good You Want to Be 在線電子書 圖書標籤: 勵誌 廣告 英文書 心理學 自我管理 PaulArden 心理 廣告
發表於2025-02-25
It's Not How Good You Are, It's How Good You Want to Be 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025
設計漂亮
評分We don't see things as they are, we see them as we are.
評分有種書應該被特殊分類為 卡片
評分設計漂亮
評分小書。做麵膜和煮豆漿的時間裏看完的
It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world - a pocket 'bible' for the talented and timid to make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all notions that can be applied to aspects of modern life. This book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this is a must! Paul Arden began his career in advertising at the age of 16. For 14 years he was Executive Creative Director at Saatchi and Saatchi, where he was responsible for some of Britain's best known campaigns including British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. His famous slogans include 'The Car in front is a Toyota' and 'The Independent - It is - Are You?'. In 1993 he set up the London-based production company Arden Sutherland-Dodd where he is now a commercials director for clients such as BT, BMW, Ford, Nestle and Levis.
Don't look for the next opportunity, the one you have in hand is the opportunity. Accentuate the positive, eliminate the negative. Don't put your cleverness in front of the communication. Don't promise what you can't deliver. Know your client's aims. ...
評分 評分 評分刚开始看到这一套书,我本能是拒绝的。这套书的书名、封面,无不渗透出浓浓的鸡汤味。 经典创意三部曲”是欧美创意经典纪念套装,收录了美国传奇广告人乔治·路易斯的《好忠告》、英国创意鬼才保罗·亚顿的《关键不是你现在有多棒,而是你想成为多棒的人》和《无论你在想什么,...
It's Not How Good You Are, It's How Good You Want to Be 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025