It's Not How Good You Are, It's How Good You Want to Be 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025

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Paul Arden 作者

Phaidon Press

譯者

2003-6-1 出版日期

128 頁數

USD 12.95 價格

Paperback

叢書系列

9780714843377 圖書編碼

It's Not How Good You Are, It's How Good You Want to Be 在線電子書圖書標籤: 勵誌廣告英文書心理學自我管理 PaulArden 心理廣告

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發表於2025-03-31

It's Not How Good You Are, It's How Good You Want to Be 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2025

It's Not How Good You Are, It's How Good You Want to Be 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2025

It's Not How Good You Are, It's How Good You Want to Be 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025

It's Not How Good You Are, It's How Good You Want to Be 在線電子書用戶評價

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即使作為業內人士，能給的最高評價也就是“嗬嗬”。

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即使作為業內人士，能給的最高評價也就是“嗬嗬”。

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竟然很實用

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設計漂亮

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We don't see things as they are, we see them as we are.

It's Not How Good You Are, It's How Good You Want to Be 在線電子書著者簡介

It's Not How Good You Are, It's How Good You Want to Be 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

It's Not How Good You Are, It's How Good You Want to Be 在線電子書圖書描述

It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world - a pocket 'bible' for the talented and timid to make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all notions that can be applied to aspects of modern life. This book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this is a must! Paul Arden began his career in advertising at the age of 16. For 14 years he was Executive Creative Director at Saatchi and Saatchi, where he was responsible for some of Britain's best known campaigns including British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. His famous slogans include 'The Car in front is a Toyota' and 'The Independent - It is - Are You?'. In 1993 he set up the London-based production company Arden Sutherland-Dodd where he is now a commercials director for clients such as BT, BMW, Ford, Nestle and Levis.

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It's Not How Good You Are, It's How Good You Want to Be 在線電子書讀後感

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Very thought-provoking need a business card 提问式图片式思维引导式 the vision of where or who you want to be is the greatest asset you have. Do not seek praise, seek critisim. Accentuate the positive eliminate the negative. --- find out what is right n...

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很少看励志书的我，因为kk的推荐死活从图书馆里借到这本书（要知道一本原文书是很贵的，虽然它很薄）。很多很经典的句子，真的令我读后心中一颤。不单单是作为广告人，更多的是作为一个人，一个想成功的人。 “Your vision of where or who you want to be is the greatest a...

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在巴厘岛休假，逛书店时无意中看到这本书。决定买下来只是因为书名。拆封之后才意识到这本书可能是我之后职业和人生的重要导师。对于一个广告菜鸟来说，不到一万字的黄金宝典给我点亮一盏明晃晃的指路灯，每句话都直击我心。当下就决定把它翻译成中文，每字每句的推敲。 ...

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现代人忙忙碌碌心情浮躁，很难得会静得下心去读长篇大论。这本书短小精干，刚好符合现代人这种心态的需要。不得不说作者作为资深广告人连写书也深得“client"的心理，不失为一种周到的考虑。边读书边写笔记和随想，一个多小时也读完了，可见这本书有多么精简。没有一句废话。...

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It's Not How Good You Are, It's How Good You Want to Be 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025