It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world - a pocket 'bible' for the talented and timid to make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all notions that can be applied to aspects of modern life. This book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this is a must! Paul Arden began his career in advertising at the age of 16. For 14 years he was Executive Creative Director at Saatchi and Saatchi, where he was responsible for some of Britain's best known campaigns including British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. His famous slogans include 'The Car in front is a Toyota' and 'The Independent - It is - Are You?'. In 1993 he set up the London-based production company Arden Sutherland-Dodd where he is now a commercials director for clients such as BT, BMW, Ford, Nestle and Levis.
具体描述
读后感
Very thought-provoking need a business card 提问式 图片式 思维引导式 the vision of where or who you want to be is the greatest asset you have. Do not seek praise, seek critisim. Accentuate the positive eliminate the negative. --- find out what is right n...
评分读这本书的起因是因为看了龙玺创始人苏秋萍的访问 他说 关于广告的书 他一辈子就只读这本 这本小小书 连想带看 只需要你一个下午茶的时间 前半部分讲做人 后半部分才涉及到一些关于广告creative的事 如果想按照这本书来活的话， 首先，请大声朗诵一遍书名，get到意思了吗？ 其...
评分Don't look for the next opportunity, the one you have in hand is the opportunity. Accentuate the positive, eliminate the negative. Don't put your cleverness in front of the communication. Don't promise what you can't deliver. Know your client's aims. ...
评分Don't look for the next opportunity, the one you have in hand is the opportunity. Accentuate the positive, eliminate the negative. Don't put your cleverness in front of the communication. Don't promise what you can't deliver. Know your client's aims. ...
评分今天又在图书馆看了一遍，发现还是挺值得读的..... 买的人不是大傻瓜.... ========== 作为一本励志书，没有通常的大段大段的废话，却常常为了突出一句话，而单独成一页。 估计全书也就一万字吧，不到半个小时就能看完。所以，还是不要买，在书店站一会儿就是了。买的人是大...
用户评价
Easy to read, half an hour, done
评分其实看目录就行了。。。
评分Fly or die.
评分barnes & noble, union square.
评分都是些看上去很妙的话
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