It's Not How Good You Are, It's How Good You Want to Be 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Paul Arden 作者

Phaidon Press

译者

2003-6-1 出版日期

128 页数

USD 12.95 价格

Paperback

丛书系列

9780714843377 图书编码

It's Not How Good You Are, It's How Good You Want to Be 在线电子书图书标签: 励志广告英文書心理学自我管理 PaulArden 心理廣告

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发表于2024-12-22

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It's Not How Good You Are, It's How Good You Want to Be 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

It's Not How Good You Are, It's How Good You Want to Be 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

It's Not How Good You Are, It's How Good You Want to Be 在线电子书用户评价

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即使作为业内人士，能给的最高评价也就是“呵呵”。

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great wisdom of biz

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总是在challenge现有的认知系统，真是讨厌 <3 而且还有一些关于人性的细节，太赞。I really wanna buy him a beer now.

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算是励志书，不过很多观点以前都接触过。薄薄的一本册子很有意思就是。

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你对自己的定位将决定别人怎么看待你..

It's Not How Good You Are, It's How Good You Want to Be 在线电子书著者简介

It's Not How Good You Are, It's How Good You Want to Be 在线电子书图书目录

It's Not How Good You Are, It's How Good You Want to Be 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

It's Not How Good You Are, It's How Good You Want to Be 在线电子书图书描述

It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world - a pocket 'bible' for the talented and timid to make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all notions that can be applied to aspects of modern life. This book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this is a must! Paul Arden began his career in advertising at the age of 16. For 14 years he was Executive Creative Director at Saatchi and Saatchi, where he was responsible for some of Britain's best known campaigns including British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. His famous slogans include 'The Car in front is a Toyota' and 'The Independent - It is - Are You?'. In 1993 he set up the London-based production company Arden Sutherland-Dodd where he is now a commercials director for clients such as BT, BMW, Ford, Nestle and Levis.

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