It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world - a pocket 'bible' for the talented and timid to make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all notions that can be applied to aspects of modern life. This book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this is a must! Paul Arden began his career in advertising at the age of 16. For 14 years he was Executive Creative Director at Saatchi and Saatchi, where he was responsible for some of Britain's best known campaigns including British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. His famous slogans include 'The Car in front is a Toyota' and 'The Independent - It is - Are You?'. In 1993 he set up the London-based production company Arden Sutherland-Dodd where he is now a commercials director for clients such as BT, BMW, Ford, Nestle and Levis.
具体描述
读后感
很少看励志书的我，因为kk的推荐死活从图书馆里借到这本书（要知道一本原文书是很贵的，虽然它很薄）。 很多很经典的句子，真的令我读后心中一颤。不单单是作为广告人，更多的是作为一个人，一个想成功的人。 “Your vision of where or who you want to be is the greatest a...
评分今天又在图书馆看了一遍，发现还是挺值得读的..... 买的人不是大傻瓜.... ========== 作为一本励志书，没有通常的大段大段的废话，却常常为了突出一句话，而单独成一页。 估计全书也就一万字吧，不到半个小时就能看完。所以，还是不要买，在书店站一会儿就是了。买的人是大...
评分现代人忙忙碌碌心情浮躁，很难得会静得下心去读长篇大论。这本书短小精干，刚好符合现代人这种心态的需要。不得不说作者作为资深广告人连写书也深得“client"的心理，不失为一种周到的考虑。 边读书边写笔记和随想，一个多小时也读完了，可见这本书有多么精简。没有一句废话。...
评分Don't look for the next opportunity, the one you have in hand is the opportunity. Accentuate the positive, eliminate the negative. Don't put your cleverness in front of the communication. Don't promise what you can't deliver. Know your client's aims. ...
评分读这本书的起因是因为看了龙玺创始人苏秋萍的访问 他说 关于广告的书 他一辈子就只读这本 这本小小书 连想带看 只需要你一个下午茶的时间 前半部分讲做人 后半部分才涉及到一些关于广告creative的事 如果想按照这本书来活的话， 首先，请大声朗诵一遍书名，get到意思了吗？ 其...
用户评价
即使作为业内人士，能给的最高评价也就是“呵呵”。
评分算是励志书，不过很多观点以前都接触过。薄薄的一本册子很有意思就是。
评分Fly or die.
评分有种书应该被特殊分类为 卡片
评分总是在challenge现有的认知系统，真是讨厌 <3 而且还有一些关于人性的细节，太赞。I really wanna buy him a beer now.
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