It's Not How Good You Are, It's How Good You Want to Be 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025

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Paul Arden 作者

Phaidon Press

译者

2003-6-1 出版日期

128 页数

USD 12.95 价格

Paperback

丛书系列

9780714843377 图书编码

It's Not How Good You Are, It's How Good You Want to Be 在线电子书图书标签: 励志广告英文書心理学自我管理 PaulArden 心理廣告

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发表于2025-04-11

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It's Not How Good You Are, It's How Good You Want to Be 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2025

It's Not How Good You Are, It's How Good You Want to Be 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025

It's Not How Good You Are, It's How Good You Want to Be 在线电子书用户评价

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算是励志书，不过很多观点以前都接触过。薄薄的一本册子很有意思就是。

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都是些看上去很妙的话

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其实不怎么喜欢英文

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小书。做面膜和煮豆浆的时间里看完的

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其实不怎么喜欢英文

It's Not How Good You Are, It's How Good You Want to Be 在线电子书著者简介

It's Not How Good You Are, It's How Good You Want to Be 在线电子书图书目录

It's Not How Good You Are, It's How Good You Want to Be 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

It's Not How Good You Are, It's How Good You Want to Be 在线电子书图书描述

It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world - a pocket 'bible' for the talented and timid to make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all notions that can be applied to aspects of modern life. This book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this is a must! Paul Arden began his career in advertising at the age of 16. For 14 years he was Executive Creative Director at Saatchi and Saatchi, where he was responsible for some of Britain's best known campaigns including British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. His famous slogans include 'The Car in front is a Toyota' and 'The Independent - It is - Are You?'. In 1993 he set up the London-based production company Arden Sutherland-Dodd where he is now a commercials director for clients such as BT, BMW, Ford, Nestle and Levis.

It's Not How Good You Are, It's How Good You Want to Be 在线电子书下载 mobi epub pdf txt 在线电子书下载

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It's Not How Good You Are, It's How Good You Want to Be 在线电子书读后感

评分☆☆☆☆☆

读这本书的起因是因为看了龙玺创始人苏秋萍的访问他说关于广告的书他一辈子就只读这本这本小小书连想带看只需要你一个下午茶的时间前半部分讲做人后半部分才涉及到一些关于广告creative的事如果想按照这本书来活的话，首先，请大声朗诵一遍书名，get到意思了吗？其...

评分☆☆☆☆☆

Very thought-provoking need a business card 提问式图片式思维引导式 the vision of where or who you want to be is the greatest asset you have. Do not seek praise, seek critisim. Accentuate the positive eliminate the negative. --- find out what is right n...

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今天又在图书馆看了一遍，发现还是挺值得读的..... 买的人不是大傻瓜.... ========== 作为一本励志书，没有通常的大段大段的废话，却常常为了突出一句话，而单独成一页。估计全书也就一万字吧，不到半个小时就能看完。所以，还是不要买，在书店站一会儿就是了。买的人是大...

评分☆☆☆☆☆

在巴厘岛休假，逛书店时无意中看到这本书。决定买下来只是因为书名。拆封之后才意识到这本书可能是我之后职业和人生的重要导师。对于一个广告菜鸟来说，不到一万字的黄金宝典给我点亮一盏明晃晃的指路灯，每句话都直击我心。当下就决定把它翻译成中文，每字每句的推敲。 ...

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It's Not How Good You Are, It's How Good You Want to Be 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025

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