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Al Ries 作者

McGraw-Hill

译者

2000-12-13 出版日期

213 页数

GBP 7.99 价格

Paperback

丛书系列

9780071373586 图书编码

Positioning 在线电子书图书标签: marketing 商业市场营销 positioning 广告营销品牌 Marketing

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发表于2025-03-05

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Positioning 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2025

Positioning 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025

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Forgot about what this book talked about. Only remember that it's a good one.

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简明扼要上手感一样好的小书。

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positioning yourself应该放第一章。

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positioning yourself应该放第一章。

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positioning yourself应该放第一章。

Positioning 在线电子书著者简介

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Positioning 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

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Positioning, a concept developed by the authors, has changed the way people advertise. The reason? It's the first concept to deal with the problems of communicating in an overcommunicated society. With this approach, a company creates a 'position' in the prospect's mind, one that reflects the company's own strengths and weaknesses as well as those of its competitors. Witty and fast-paced, this book spells out how to position a leader so that it gets into the mind and stays there, position a follower in a way that finds a 'hole' not occupied by the leader, and avoid the pitfalls of letting a second product ride on the coattails of an established one. Revised to reflect significant developments in the five years since its original publication, Positioning reveals the fascinating case histories and anecdotes behind the campaigns of many stunning successes and failures in the world of advertising.

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