Gold Medal Winner--Tops Sales World's Best Sales and Marketing Book "Fast, fun and immensely practical." -JOE SULLIVAN, Founder, Flextronics "Move over Neil Strauss and game theory. Pitch Anything reveals the next big thing in social dynamics: game for business." -JOSH WHITFORD, Founder, Echelon Media "What do supermodels and venture capitalists have in common?They hear hundreds of pitches a year. Pitch Anything makes sure you get the nod (or wink) you deserve." -RALPH CRAM, Investor "Pitch Anything offers a new method that will differentiate you from the rest of the pack." -JASON JONES, Senior Vice President, Jones Lang LaSalle "If you want to pitch a product, raise money, or close a deal, read Pitch Anything and put its principles to work." -STEVEN WALDMAN, Principal and Founder, Spectrum Capital "Pitch Anything opened my eyes to what I had been missing in my presentations and business interactions." -LOUIE UCCIFERRI, President, Regent Capital Group "I use Oren's unique strategies to sell deals, raise money, and handle tough situations." -TAYLOR GARRETT, Vice President, White Cap "A counter-intuitive method that works." -JAY GOYAL, CEO, SumOpti About the Book: When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a- kind method to raise more than $400 million-and now, for the fi rst time, he describes his formula to help you deliver a winning pitch in any business situation. Whether you're selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas. According to Klaff, creating and presenting a great pitch isn't an art-it's a simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you'll remain in complete control of every stage of the pitch process. Pitch Anything introduces the exclusive STRONG method of pitching, which can be put to use immediately: Setting the Frame Telling the Story Revealing the Intrigue Offering the Prize Nailing the Hookpoint Getting a Decision One truly great pitch can improve your career, make you a lot of money-and even change your life. Success is dependent on the method you use, not how hard you try. "Better method, more money," Klaff says. "Much better method, much more money." Klaff is the best in the business because his method is much better than anyone else's. And now it's yours. Apply the tactics and strategies outlined inPitch Anything to engage and persuade your audience-and you'll have more funding and support than you ever thought possible.
吸引框架重视框架时间框架道德框架逻辑框架,连环框组合套 从分析对手开始,步步为营,设计一条引人入胜的说服路径,像一个导演一样 说服是一场感性与理性的完美结合,感性就是击中人性的痛点,理性就是逻辑论证帮助排雷 看的时候没觉得有什么妙处,结合到实际中,发现处处都在...
評分吸引框架重视框架时间框架道德框架逻辑框架,连环框组合套 从分析对手开始,步步为营,设计一条引人入胜的说服路径,像一个导演一样 说服是一场感性与理性的完美结合,感性就是击中人性的痛点,理性就是逻辑论证帮助排雷 看的时候没觉得有什么妙处,结合到实际中,发现处处都在...
評分 評分 評分吸引框架重视框架时间框架道德框架逻辑框架,连环框组合套 从分析对手开始,步步为营,设计一条引人入胜的说服路径,像一个导演一样 说服是一场感性与理性的完美结合,感性就是击中人性的痛点,理性就是逻辑论证帮助排雷 看的时候没觉得有什么妙处,结合到实际中,发现处处都在...
突然反應過來,這本書根本就是 Thinking Fast and Slow 理論的 Sales 實踐版啊。
评分這本不是PMBA推薦麼,為啥豆瓣裏都沒人讀的
评分豆瓣上為啥沒有這本書的中文版?教授讓我讀這本書然後給他個讀後感的。隻能說,理論框架works,但是在天朝的文化體係下,不一定能實踐。
评分五星半
评分新鮮的觀點和角度 有一定的可實操性 第八章鋪墊太多。。
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