Gold Medal Winner--Tops Sales World's Best Sales and Marketing Book "Fast, fun and immensely practical." -JOE SULLIVAN, Founder, Flextronics "Move over Neil Strauss and game theory. Pitch Anything reveals the next big thing in social dynamics: game for business." -JOSH WHITFORD, Founder, Echelon Media "What do supermodels and venture capitalists have in common?They hear hundreds of pitches a year. Pitch Anything makes sure you get the nod (or wink) you deserve." -RALPH CRAM, Investor "Pitch Anything offers a new method that will differentiate you from the rest of the pack." -JASON JONES, Senior Vice President, Jones Lang LaSalle "If you want to pitch a product, raise money, or close a deal, read Pitch Anything and put its principles to work." -STEVEN WALDMAN, Principal and Founder, Spectrum Capital "Pitch Anything opened my eyes to what I had been missing in my presentations and business interactions." -LOUIE UCCIFERRI, President, Regent Capital Group "I use Oren's unique strategies to sell deals, raise money, and handle tough situations." -TAYLOR GARRETT, Vice President, White Cap "A counter-intuitive method that works." -JAY GOYAL, CEO, SumOpti About the Book: When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a- kind method to raise more than $400 million-and now, for the fi rst time, he describes his formula to help you deliver a winning pitch in any business situation. Whether you're selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas. According to Klaff, creating and presenting a great pitch isn't an art-it's a simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you'll remain in complete control of every stage of the pitch process. Pitch Anything introduces the exclusive STRONG method of pitching, which can be put to use immediately: Setting the Frame Telling the Story Revealing the Intrigue Offering the Prize Nailing the Hookpoint Getting a Decision One truly great pitch can improve your career, make you a lot of money-and even change your life. Success is dependent on the method you use, not how hard you try. "Better method, more money," Klaff says. "Much better method, much more money." Klaff is the best in the business because his method is much better than anyone else's. And now it's yours. Apply the tactics and strategies outlined inPitch Anything to engage and persuade your audience-and you'll have more funding and support than you ever thought possible.
很实用很好的一本书,不过倒是被中文翻译的书名给耽误了。 这本书主要写了如何更好的推销,把自己的产品和思想卖给他人,不过我认为作者提到的那些技巧可不是仅仅能用来推销,掌握好道,学会术,放之四海而皆准。道是什么,框架控制中最强的重视框架,在心底供奉自己,认为自己...
评分每个人都有社交框架,框架是权力、威信、力量、信息和地位优势的集合。 书中介绍了四种在商业谈判中常见的框架,权威框架、时间框架、分析框架和重视框架。它们可能会不自觉地就出现,使用这些框架的人可能自己都没有意识到,完全是长期潜移默化的结果。比方说对方一见面就对你...
评分每个人都有社交框架,框架是权力、威信、力量、信息和地位优势的集合。 书中介绍了四种在商业谈判中常见的框架,权威框架、时间框架、分析框架和重视框架。它们可能会不自觉地就出现,使用这些框架的人可能自己都没有意识到,完全是长期潜移默化的结果。比方说对方一见面就对你...
评分每个人都有社交框架,框架是权力、威信、力量、信息和地位优势的集合。 书中介绍了四种在商业谈判中常见的框架,权威框架、时间框架、分析框架和重视框架。它们可能会不自觉地就出现,使用这些框架的人可能自己都没有意识到,完全是长期潜移默化的结果。比方说对方一见面就对你...
评分每个人都有社交框架,框架是权力、威信、力量、信息和地位优势的集合。 书中介绍了四种在商业谈判中常见的框架,权威框架、时间框架、分析框架和重视框架。它们可能会不自觉地就出现,使用这些框架的人可能自己都没有意识到,完全是长期潜移默化的结果。比方说对方一见面就对你...
Lame name, but quite interesting angle and useful techniques
评分妙妙妙!
评分妙妙妙!
评分看的中文版《重新定义推销》
评分车轱辘话来回说系列
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