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Paul A Argenti 作者

McGraw-Hill

译者

2002-06-07 出版日期

256 页数

USD 34.95 价格

Hardcover

丛书系列

9780071379496 图书编码

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The Power of Corporate Communication 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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The Power of Corporate Communication 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

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Strategies for clear communication in today's muddled corporate environment</p>

Corporate communication involves much more than just motivating employees and dispensing good PR. It represents a tool to be leveragedand a process to be mastered. The Power of Corporate Communication shows managers and executives how to communicate effectively with fellow employees from the mailroom to the boardroom, and even between organizations and across industries. Fully accessible and refreshingly nonacademic, it creates an easy-to-follow map of the world of corporate communication, with workplace-tested approaches for addressing common challenges. Written by two leaders in today's corporate communication fieldPaul Argenti is the author of 1994's groundbreaking Corporate CommunicationThe Power of Corporate Communication is replete with careful analyses and real-world examples and case studies from leading organizations including Sony, Coca-Cola, and GE.</p>

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