The Power of Corporate Communication 在線電子書 圖書標籤: 企業傳播 在哪可以買到這本書? 我的大學 傳播學 外文
發表於2024-11-18
The Power of Corporate Communication 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024
算是corpcomm的經典之作瞭吧
評分算是corpcomm的經典之作瞭吧
評分終於讀到瞭最後一章。
評分終於讀到瞭最後一章。
評分算是corpcomm的經典之作瞭吧
Strategies for clear communication in today's muddled corporate environment</p>
Corporate communication involves much more than just motivating employees and dispensing good PR. It represents a tool to be leveragedand a process to be mastered. The Power of Corporate Communication shows managers and executives how to communicate effectively with fellow employees from the mailroom to the boardroom, and even between organizations and across industries. Fully accessible and refreshingly nonacademic, it creates an easy-to-follow map of the world of corporate communication, with workplace-tested approaches for addressing common challenges. Written by two leaders in today's corporate communication fieldPaul Argenti is the author of 1994's groundbreaking Corporate CommunicationThe Power of Corporate Communication is replete with careful analyses and real-world examples and case studies from leading organizations including Sony, Coca-Cola, and GE.</p>
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The Power of Corporate Communication 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024