Lovemarks 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


Lovemarks

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Kevin Roberts 作者
powerHouse Books
譯者
2005-12-1 出版日期
248 頁數
USD 27.50 價格
Hardcover
叢書系列
9781576872703 圖書編碼

Lovemarks 在線電子書 圖書標籤: 廣告  Branding  設計  品牌  USA   


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Lovemarks 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

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Lovemarks 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024



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Lovemarks 在線電子書 著者簡介


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Lovemarks 在線電子書 圖書描述

Tom Peters, one of the most influential business thinkers of all time, described the first edition of Lovemarks: the future beyond brands as "brilliant." He also announced it as the "Best Business Book" published in the first five years of this century. Now translated into fourteen languages, with more than 150,000 copies in print, Lovemarks is back in a revised edition featuring a new chapter on the peculiarly human experience of shopping. The new chapter, Diamonds in the Mine, is an insightful collection of ideas for owners of small stores and operators of superstores, for producers and consumers. So forget making lists! Shopping, says Kevin Roberts, is an emotional event. With this as a starting point, he looks at the history of shopping and how it has changed so dramatically over the last ten years. Using the Lovemark elements of Mystery, Sensuality, and Intimacy, Roberts delves into the secrets of success that can be used to create the ultimate shopping experience. "Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified. What’s needed are customer Love affairs. Roberts lays out his grand scheme for mystery, magic, sensuality, and the like in his gloriously designed book Lovemarks." (Tom Peters)

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