Marketing Across Cultures in Asia 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Richard R. Gesteland 作者

Copenhagen Business School Pr

譯者

2002-06 出版日期

172 頁數

USD 31.00 價格

Hardcover

叢書系列

9788763000949 圖書編碼

Marketing Across Cultures in Asia 在線電子書圖書標籤: Marketing

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發表於2024-07-05

Marketing Across Cultures in Asia 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Marketing Across Cultures in Asia 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Marketing Across Cultures in Asia 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Marketing Across Cultures in Asia 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Marketing Across Cultures in Asia 在線電子書圖書描述

A practical, step-by-step guide for international marketers who are targeting the challenging markets of the Asia-Pacific region. Packed with useful information and real-world examples, Marketing Across Cultures in Asia is based on the two authors' 35 years of combined hands-on experience of managing, marketing and negotiating in Asia.

Part One offers basic guidelines for marketing in Asia. Critical subjects are discussed that are important to success or failure in the region - including planning, research, product and pricing decisions, legal issues, and contract negotiation. A special focus is made on sales channel alternatives and development - including important selection criteria and management techniques.

Part Two offers international marketers down-to-earth guidance on how to conduct successful negotiations in Japan, South Korea, China, Philippines, Indonesia, Malaysia, Singapore, Thailand, Vietnam, Myanmar, Bangladesh and India. Readers will learn how to build effective relationships with potential business partners, anticipate Asian counterparts' bargaining styles and avoid common negotiating mistakes.

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