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The Icarus Deception

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Seth Godin 作者
Portfolio Hardcover
译者
2012-12-31 出版日期
256 页数
USD 24.95 价格
Hardcover
丛书系列
9781591846079 图书编码

The Icarus Deception 在线电子书 图书标签: marketing  SethGodin  成长  非虚构  赛思·戈丁  英文版  英文写作  美国   


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The Icarus Deception 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

The Icarus Deception 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

The Icarus Deception 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024



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The Icarus Deception 在线电子书 著者简介

Seth Godin is the author of more than a dozen bestsellers that have changed the way people think about marketing, leadership, and change, including Permission Marketing, Purple Cow, All Marketers Are Liars, Small is the New Big, The Dip, Tribes, Linchpin, and Poke the Box. He is also the founder and CEO of Squidoo.com and a very popular lecturer. He writes one of the most influential business blogs in the world at SethGodin.com.


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The Icarus Deception 在线电子书 图书描述

In Seth Godin's most inspiring book, he challenges readers to find the courage to treat their work as a form of art

Everyone knows that Icarus's father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldn't want employees to believe that obedience and conformity are the keys to success?

But we tend to forget that Icarus was also warned not to fly too low, because seawater would ruin the lift in his wings. Flying too low is even more dangerous than flying too high, because it feels deceptively safe.

The safety zone has moved. Conformity no longer leads to comfort. But the good news is that creativity is scarce and more valuable than ever. So is choosing to do something unpredictable and brave: Make art. Being an artist isn't a genetic disposition or a specific talent. It's an attitude we can all adopt. It's a hunger to seize new ground, make connections, and work without a map. If you do those things you're an artist, no matter what it says on your business card.

Godin shows us how it's possible and convinces us why it's essential.

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