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Advertising 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Uwe Stoklossa 作者

Thames & Hudson

译者

2007-04-14 出版日期

274 页数

USD 65.00 价格

Hardcover

丛书系列

9780500513408 图书编码

Advertising 在线电子书图书标签: Advertising 经典设计英文广告学广告

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发表于2024-09-27

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Advertising 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Advertising 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

Advertising 在线电子书用户评价

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非常好的书，思路清晰，实例有趣。。。

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巨好巨强大！

评分☆☆☆☆☆

非常好的书，思路清晰，实例有趣。。。

评分☆☆☆☆☆

巨好巨强大！

评分☆☆☆☆☆

巨好巨强大！

Advertising 在线电子书著者简介

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Advertising 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Advertising 在线电子书图书描述

An innovative new collection of visual advertising techniques and tricks.

Advertisers are engaged in a constant search for new ways to grab the interest and appetites of consumers. Often they use words, but just as frequently they use eye-fooling, mind-bending images—optical illusions—to pull viewers up short and force them to glance again. The second look is the key to successful communication, and images that elicit that reaction are an indispensable trick of the advertising trade.

Uwe Stoklossa knows the secrets behind the second look. He shares this knowledge here in hundreds of examples of ads he has collected from around the world, and also in his intriguing essays on perception, optical tricks, and illusion.

A myriad of new techniques and concepts make this a rich source of ideas and inspiration for anyone involved in advertising or the business of communication. 500+ color illustrations.

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