The Fundamentals of Creative Advertising 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Ken Burtenshaw 作者

AVA Publishing

译者

2006-11-05 出版日期

176 页数

USD 29.95 价格

Paperback

丛书系列

9782940373185 图书编码

The Fundamentals of Creative Advertising 在线电子书图书标签: 课本广告学平面设计 advertising Advertisement AVApublishing

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The Fundamentals of Creative Advertising 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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The Fundamentals of Creative Advertising 在线电子书著者简介

Ken Burtenshaw has extensive experience as a senior art director and Head of Art in the advertising business, responsible for producing the concepts for and overseeing the execution of a number of print and television advertising campaigns. Since 2001 Ken has run the BA Advertising course at Southampton Solent University.

Nik Mahon is a senior lecturer in Advertisng at Southampton Solent University. Nik's previous industrial experience includes work with a number of advertising agencies in the UK and overseas as an Art Director and Creative Director. He currently facilitates training programmes in

creative thinking and idea generation for a variety of agencies and other blue chip organisations.

Caroline Barfoot has over 20 years' experience of working in media and marketing communications in account management and planning. Caroline joined Southampton Solent University as a lecturer in 2002, where she lectures on Advertising Strategy, Market Research and the Advertising Industry.

The Fundamentals of Creative Advertising 在线电子书图书目录

The Fundamentals of Creative Advertising 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

The Fundamentals of Creative Advertising 在线电子书图书描述

Provides an introduction to the key elements of creative advertising and takes the reader, step-by-step, through each stage of the creative process, including how advertising agencies plan, generate, create and produce advertising campaigns. Professional interviews, student exercises and checklists underpin the theory and principles discuss and encourage a practical application of creative thinking.

The Fundamentals of Creative Advertising 在线电子书下载 mobi epub pdf txt 在线电子书下载

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