The Fundamentals of Creative Advertising pdf epub mobi txt 電子書下載2025

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Ken Burtenshaw has extensive experience as a senior art director and Head of Art in the advertising business, responsible for producing the concepts for and overseeing the execution of a number of print and television advertising campaigns. Since 2001 Ken has run the BA Advertising course at Southampton Solent University.

Nik Mahon is a senior lecturer in Advertisng at Southampton Solent University. Nik's previous industrial experience includes work with a number of advertising agencies in the UK and overseas as an Art Director and Creative Director. He currently facilitates training programmes in

creative thinking and idea generation for a variety of agencies and other blue chip organisations.

Caroline Barfoot has over 20 years' experience of working in media and marketing communications in account management and planning. Caroline joined Southampton Solent University as a lecturer in 2002, where she lectures on Advertising Strategy, Market Research and the Advertising Industry.

出版者:AVA Publishing

作者:Ken Burtenshaw

出品人:

頁數:176

译者:

出版時間:2006-11-05

價格:USD 29.95

裝幀:Paperback

isbn號碼:9782940373185

叢書系列:

圖書標籤:

課本
廣告學
平麵設計
advertising
Advertisement
AVApublishing

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Provides an introduction to the key elements of creative advertising and takes the reader, step-by-step, through each stage of the creative process, including how advertising agencies plan, generate, create and produce advertising campaigns. Professional interviews, student exercises and checklists underpin the theory and principles discuss and encourage a practical application of creative thinking.