Actionable Gamification 在线电子书 图书标签: 游戏化 产品设计 心理学 产品 交互设计 游戏 思维 游戏化实战
发表于2024-11-22
Actionable Gamification 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024
总结的挺好
评分好书。不得不说看了很多Gamification的材料,还是这本讲的透。
评分总结的挺好
评分好书。不得不说看了很多Gamification的材料,还是这本讲的透。
评分游戏化在交互设计范式中的必读之一
Yu-kai Chou is a Pioneer and International Keynote Speaker on Gamification, and the Original Creator of the gamification framework: Octalysis. He is the Founder of The Octalysis Group and the Behavioral Scientist at the Israel-based gamification platform Captain Up. He has been a regular speaker/lecturer on gamification worldwide, including at organizations like Stanford University, Accenture, Tedx, SxSW, Gamified India, Huawei, the Innovation Center in Denmark, Kingdom of Bahrain, and many more. Yu-kai was one of the earliest pioneers in Gamifcation, starting his work in the industry in 2003. In 2014, Yu-kai received the reward of "#1 Gamification Guru" by the World Gamification Congress based in Spain, as well as the UK-Based organization Rise.Global (not to say that he is actually the best at anything, but something nice to have on a Bio). He has helped a variety of companies, from seed stage startups to Fortune 500 companies such as eBay, Huawei, Fidelity, HP, Cisco, Wells Fargo, and more. Yu-kai is a Board Director for Morf Media, a gamified training and learning platform.. He is also a Board Advisor for many organizations and companies through out North America, Europe, and Asia, including BALANCE Edutainment (creators of Pacha’s Pajamas), Loki Studios (creators of Geomon and sold to a Yahoo), Powzy (mobile game monetization platform) and RedCarpet (Offline Loyalty Platform in India), Plug.DJ, Lucky Diem, and many more.
The new era of Gamification and Human-Focused Design optimizes for motivation and engagement over traditional Function-Focused Design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment. Gamification Pioneer Yu-kai Chou takes reader on a journey to learn his twelve years of obsessive research in creating the Octalysis Framework, and how to apply the framework to create engaging and successful experiences in their product, workplace, marketing, and personal lives.
"Yu-kai is at the cutting edge of the field of behavior design."
-Nir Eyal, Best Selling Author of Hooked: How to Design Habit-Forming Products
"Yu-kai's Octalysis framework brilliantly explains the intricate relationships between human behaviors and their inner drives. Accompanied by numerous application examples, Octalysis is the turnkey for gamification in any product and service design."
-Dr. Jianming Dong, Chief User Experience Architect, Huawei
Yu-Kai is the real deal. His experience, expertise and passion make this a must read for those looking to grasp the possibilities available through applied gamification.
--Jeff Gates, former counsel to U.S. Senate Committee on Finance and author of The Ownership Solution, Democracy at Risk, Guilt By Association.
Yu-kai's Insights were instrumental in helping Lucky Diem supercharge our client La Quinta's bookings per user by 206% and incremental revenue per user by $157 (132% Lift) against the control group. Being able to achieve a viral coefficient of 530%, I would recommend any business to work with Yu-kai and learn his Octalysis Framework.
--Andrew Landis, Founder & CEO of Lucky Diem
Yu-kai's reputation precedes him in the field of gamification. His Octalysis framework is both elegantly simple and intricately complex. His book is not only extrinsically rewarding to read, but intrinsically motivating to apply; it s wickedly effective, and yet divinely true. Octalysis brilliantly unified all these seemingly conflicting aspects of gamification into a single cohesive framework with a hidden twist in the middle of it it s sensational.
--Michael Wu, Chief Scientist of Lithium
运动健身,是每年必倒最多的flag。每次洗心革面的宣称,要好好运动,好好减肥,最长3个月,就像个诅咒一样,每到后期总能想到各种办法,或作弊或逃避,想着渐渐淡忘最好,没有负罪感最好,emmm……可能吗?一张不满意的照片可以就随时唤起那份负罪感。 在健身环出来之前,我用...
评分非常脑洞的一本书!所谓游戏化设计,实则是以人为本的设计方式,结合了人性与心理学的博弈,梳理为八角行为。 如下: 1.自我价值的实现:米粉,果粉,把消极用户转换为忠实爱好者。 2.炫刷成就感:进度条,勋章,积分,排行榜。 3.创意,自定义:棋牌类游戏,植物大战僵尸,对...
评分2017年第66本。总能在需要的时候及时遇到好书。作者从八大方面讲述游戏设计的关键要素,这个理念可以引申到互联网产品设计与公司管理。表述系统严密清晰,逻辑性强,案例丰富,还有操作引导,真是大有收获!如果与那本《游戏改变世界》相比,后者的视角纯粹从宏观角度出发,涵...
评分非常脑洞的一本书!所谓游戏化设计,实则是以人为本的设计方式,结合了人性与心理学的博弈,梳理为八角行为。 如下: 1.自我价值的实现:米粉,果粉,把消极用户转换为忠实爱好者。 2.炫刷成就感:进度条,勋章,积分,排行榜。 3.创意,自定义:棋牌类游戏,植物大战僵尸,对...
评分游戏化的目的不是为了让事物变得简单,而是让事情变得有趣,大家自发参与行动。 显然游戏化的核心就是动因,要给用户一个行动的理由,当动因不存在时,无论任务多么简单,也没有人去做。 游戏化八大核心驱动力 1、意义、使命:给产品、目标赋予一个具有使命感的意义。且这个意...
Actionable Gamification 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024