Actionable Gamification 在线电子书 图书标签: 游戏化 产品设计 心理学 产品 交互设计 游戏 思维 游戏化实战
发表于2024-11-07
Actionable Gamification 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024
好书。不得不说看了很多Gamification的材料,还是这本讲的透。
评分总结的挺好
评分总结的挺好
评分游戏化在交互设计范式中的必读之一
评分总结的挺好
Yu-kai Chou is a Pioneer and International Keynote Speaker on Gamification, and the Original Creator of the gamification framework: Octalysis. He is the Founder of The Octalysis Group and the Behavioral Scientist at the Israel-based gamification platform Captain Up. He has been a regular speaker/lecturer on gamification worldwide, including at organizations like Stanford University, Accenture, Tedx, SxSW, Gamified India, Huawei, the Innovation Center in Denmark, Kingdom of Bahrain, and many more. Yu-kai was one of the earliest pioneers in Gamifcation, starting his work in the industry in 2003. In 2014, Yu-kai received the reward of "#1 Gamification Guru" by the World Gamification Congress based in Spain, as well as the UK-Based organization Rise.Global (not to say that he is actually the best at anything, but something nice to have on a Bio). He has helped a variety of companies, from seed stage startups to Fortune 500 companies such as eBay, Huawei, Fidelity, HP, Cisco, Wells Fargo, and more. Yu-kai is a Board Director for Morf Media, a gamified training and learning platform.. He is also a Board Advisor for many organizations and companies through out North America, Europe, and Asia, including BALANCE Edutainment (creators of Pacha’s Pajamas), Loki Studios (creators of Geomon and sold to a Yahoo), Powzy (mobile game monetization platform) and RedCarpet (Offline Loyalty Platform in India), Plug.DJ, Lucky Diem, and many more.
The new era of Gamification and Human-Focused Design optimizes for motivation and engagement over traditional Function-Focused Design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment. Gamification Pioneer Yu-kai Chou takes reader on a journey to learn his twelve years of obsessive research in creating the Octalysis Framework, and how to apply the framework to create engaging and successful experiences in their product, workplace, marketing, and personal lives.
"Yu-kai is at the cutting edge of the field of behavior design."
-Nir Eyal, Best Selling Author of Hooked: How to Design Habit-Forming Products
"Yu-kai's Octalysis framework brilliantly explains the intricate relationships between human behaviors and their inner drives. Accompanied by numerous application examples, Octalysis is the turnkey for gamification in any product and service design."
-Dr. Jianming Dong, Chief User Experience Architect, Huawei
Yu-Kai is the real deal. His experience, expertise and passion make this a must read for those looking to grasp the possibilities available through applied gamification.
--Jeff Gates, former counsel to U.S. Senate Committee on Finance and author of The Ownership Solution, Democracy at Risk, Guilt By Association.
Yu-kai's Insights were instrumental in helping Lucky Diem supercharge our client La Quinta's bookings per user by 206% and incremental revenue per user by $157 (132% Lift) against the control group. Being able to achieve a viral coefficient of 530%, I would recommend any business to work with Yu-kai and learn his Octalysis Framework.
--Andrew Landis, Founder & CEO of Lucky Diem
Yu-kai's reputation precedes him in the field of gamification. His Octalysis framework is both elegantly simple and intricately complex. His book is not only extrinsically rewarding to read, but intrinsically motivating to apply; it s wickedly effective, and yet divinely true. Octalysis brilliantly unified all these seemingly conflicting aspects of gamification into a single cohesive framework with a hidden twist in the middle of it it s sensational.
--Michael Wu, Chief Scientist of Lithium
无论从个人成长角度,还是时间分配角度来说,玩游戏都不是划算的事。但很多人却愿意为了玩游戏不吃饭不睡觉。既然人那么爱玩游戏,那是不是可以巧妙利用到其它领域呢?有本书叫《游戏化实战》,作者就讲了很多利用人类游戏天性的案例,既有趣,又有用。 首先,就是利用人们爱...
评分作者发明了一个八角理论,实际上就是把一些心理学上的原理放进去,比如正面驱动和负面驱动,还有成就感、稀缺感等等,理论并不新,但是我对于心理学在游戏中的应用还是有点好奇的,翻译还算是通顺的,所以看得不是很痛苦。 这本书点出了一个事实,游戏并不是生活的必需...
评分作者发明了一个八角理论,实际上就是把一些心理学上的原理放进去,比如正面驱动和负面驱动,还有成就感、稀缺感等等,理论并不新,但是我对于心理学在游戏中的应用还是有点好奇的,翻译还算是通顺的,所以看得不是很痛苦。 这本书点出了一个事实,游戏并不是生活的必需...
评分无论从个人成长角度,还是时间分配角度来说,玩游戏都不是划算的事。但很多人却愿意为了玩游戏不吃饭不睡觉。既然人那么爱玩游戏,那是不是可以巧妙利用到其它领域呢?有本书叫《游戏化实战》,作者就讲了很多利用人类游戏天性的案例,既有趣,又有用。 首先,就是利用人们爱...
评分作者发明了一个八角理论,实际上就是把一些心理学上的原理放进去,比如正面驱动和负面驱动,还有成就感、稀缺感等等,理论并不新,但是我对于心理学在游戏中的应用还是有点好奇的,翻译还算是通顺的,所以看得不是很痛苦。 这本书点出了一个事实,游戏并不是生活的必需...
Actionable Gamification 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024