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Jake Knapp created the Google Ventures sprint process and has run more than a hundred sprints with startups such as 23andme, Slack, Nest, and Foundation Medicine. Previously, Jake worked at Google, leading sprints for everything from Gmail to Google X. He is currently among the world’s tallest designers.

John Zeratsky has designed mobile apps, medical reports, and a daily newspaper (among other things). Before joining Google Ventures, he was a design lead at YouTube and an early employee of FeedBurner, which Google acquired in 2007. John writes about design and productivity for Wall Street Journal, Fast Company, and Wired. He studied journalism at the University of Wisconsin.

Braden Kowitz founded the Google Ventures design team in 2009 and pioneered the role of “design partner” at a venture capital firm. He has advised close to two hundred startups on product design, hiring, and team culture. Before joining Google Ventures, Braden led design for several Google products, including Gmail, Google Apps for Business, Google Spreadsheets, and Google Trends.

出版者:Simon & Schuster

作者:Jake Knapp

出品人:

页数:288

译者:

出版时间:2016-3-8

价格:GBP 14.60

装帧:Paperback

isbn号码:9781501140808

丛书系列:

图书标签:

设计
商业
思维
设计理论
谷歌
prototype
互联网
英文原版

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“Every business leader I know worries about the same thing: Are we moving fast enough? The genius of Jake Knapp’s Sprint is its step-by-step breakdown of what it takes to solve big problems and do work that matters with speed and urgency. A sprint is a cure for what ails companies in an ever faster world.”—Beth Comstock, vice chair of GE

"The key to success, often, is building the right habits. But which habits work best? Sprint offers powerful methods for hatching ideas, solving problems, testing solutions—and finding those small, correct habits that make all the right behaviors fall in place." – Charles Duhigg, author of The Power of Habit

"To quote one of my colleagues, “don’t get ready, get started”. Through hard won experience Jake Knapp and the team at Google Ventures have refined an efficient, hands-on approach to solving your product, service and experience design challenges. Try the book and try a Sprint." – Tim Brown, CEO of IDEO and author of Change By Design

"Read this book and do what it says if you want to build better products faster." – Ev Williams, founder of Medium, Blogger, and Twitter

具体描述

读后感

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这本书算得上是实践性很强的方法分享，关于如何让团队（5-7人）提升效率。做产品设计、做方案、定策略......让思路集中，让节奏起来。Google的实践或者其他很多团队验证过的方法，我不否认应该会有效果。但前提是团队里每一个人都是对的，才能有效推进。书里的方法有点琐碎，...

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1. 这本书讲的是什么？直接讲例子比较方便: Savioke是一家造机器人的公司，他们刚刚做了一款机器人，给酒店做物品配送服务，比如你向酒店订了个什么东西，然后机器人就把东西送过来。但问题在于，这样新颖的模式，用户是否接受？如果用户不接受，那公司和产品也就完蛋了。...

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我原先的工作方法并不够好。 2003年，我和妻子有了第一个孩子。在我休假结束恢复工作后，我希望我的工作时间跟与家人共度的时间一样有意义。我非常认真地审视了我的工作习惯，然后发现我并没有把精力用在最重要的工作上。于是我开始优化我的工作习惯。我看了不少关于工作效...

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用户评价

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very practical

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Google Venture 之 Design Sprint China

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so far so good 非常实用，并且google内部也在用的书

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首先定义设计冲刺（Sprint）：一周内制定目标、敲定方案、做出产品、完成测试的高效流程。完整的流程根据书本目录，可以分为五天：第一天：以结果导向制定长期目标，将遇到的挑战细化为前进地图，请专家分享见解，将最重要的部分抽取为单周目标用行动落实。第二天：对现有想法重组改进为多种解决方案，用简图归纳分类。第三天：评测解决方案简图，决策出最符合长期目标的方案，将方案放在场景下开始计划模型。第四天：终于从思考落实为行动，将场景、方案串联起来，内部沟通，搭建产品模型。第五天：选取客户测试产品，收集反馈，吸取教训。

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so far so good 非常实用，并且google内部也在用的书