Sprint

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Jake Knapp created the Google Ventures sprint process and has run more than a hundred sprints with startups such as 23andme, Slack, Nest, and Foundation Medicine. Previously, Jake worked at Google, leading sprints for everything from Gmail to Google X. He is currently among the world’s tallest designers.

John Zeratsky has designed mobile apps, medical reports, and a daily newspaper (among other things). Before joining Google Ventures, he was a design lead at YouTube and an early employee of FeedBurner, which Google acquired in 2007. John writes about design and productivity for Wall Street Journal, Fast Company, and Wired. He studied journalism at the University of Wisconsin.

Braden Kowitz founded the Google Ventures design team in 2009 and pioneered the role of “design partner” at a venture capital firm. He has advised close to two hundred startups on product design, hiring, and team culture. Before joining Google Ventures, Braden led design for several Google products, including Gmail, Google Apps for Business, Google Spreadsheets, and Google Trends.

出版者:Simon & Schuster
作者:Jake Knapp
出品人:
页数:288
译者:
出版时间:2016-3-8
价格:GBP 14.60
装帧:Paperback
isbn号码:9781501140808
丛书系列:
图书标签:
  • 设计 
  • 商业 
  • 思维 
  • 设计理论 
  • 谷歌 
  • prototype 
  • 互联网 
  • 英文原版 
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“Every business leader I know worries about the same thing: Are we moving fast enough? The genius of Jake Knapp’s Sprint is its step-by-step breakdown of what it takes to solve big problems and do work that matters with speed and urgency. A sprint is a cure for what ails companies in an ever faster world.”—Beth Comstock, vice chair of GE

"The key to success, often, is building the right habits. But which habits work best? Sprint offers powerful methods for hatching ideas, solving problems, testing solutions—and finding those small, correct habits that make all the right behaviors fall in place." – Charles Duhigg, author of The Power of Habit

"To quote one of my colleagues, “don’t get ready, get started”. Through hard won experience Jake Knapp and the team at Google Ventures have refined an efficient, hands-on approach to solving your product, service and experience design challenges. Try the book and try a Sprint." – Tim Brown, CEO of IDEO and author of Change By Design

"Read this book and do what it says if you want to build better products faster." – Ev Williams, founder of Medium, Blogger, and Twitter

具体描述

读后感

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“他们能够飞起来靠的不是运气,是努力和常识。我想知道,如果我们所有人都能像莱特兄弟这样,执着于理想,全身心投入,世界会是什么样!”——摘自《设计冲刺》 说前不久,在微信读书悄咪咪偷师到清华X-lab的陶峰老师在读《设计冲刺》,简单翻阅,觉得不错,便加入书架,以备...  

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这真是神奇的5天,作者用一本书的篇幅告诉我如何五天完成一个项目迭代,而我用了五天的时间把这本书读完。 迭代一词在互联网行业不算新鲜,对很多工程师而言就是噩梦的开始,而对于另外一些掌握方法的人而言却是快乐的源泉。最能体现这个词的当然是小米的九九六以及因此而形成...  

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这本书算得上是实践性很强的方法分享,关于如何让团队(5-7人)提升效率。做产品设计、做方案、定策略......让思路集中,让节奏起来。Google的实践或者其他很多团队验证过的方法,我不否认应该会有效果。但前提是团队里每一个人都是对的,才能有效推进。 书里的方法有点琐碎,...  

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用户评价

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赶在明天开设计会之前看完了这本书,有一定帮助,但关键还是要看执行。

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对quick prototyping本身存疑,但给出的case还算中肯。

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首先定义设计冲刺(Sprint):一周内制定目标、敲定方案、做出产品、完成测试的高效流程。完整的流程根据书本目录,可以分为五天: 第一天:以结果导向制定长期目标,将遇到的挑战细化为前进地图,请专家分享见解,将最重要的部分抽取为单周目标用行动落实。 第二天:对现有想法重组改进为多种解决方案,用简图归纳分类。 第三天:评测解决方案简图,决策出最符合长期目标的方案,将方案放在场景下开始计划模型。 第四天:终于从思考落实为行动,将场景、方案串联起来,内部沟通,搭建产品模型。 第五天:选取客户测试产品,收集反馈,吸取教训。

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赶在明天开设计会之前看完了这本书,有一定帮助,但关键还是要看执行。

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super practical

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