Sprint 在线电子书 图书标签: 设计 商业 思维 设计理论 谷歌 prototype 互联网 英文原版
发表于2025-01-22
Sprint 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025
The book is clear to introduce how to make your idea to product. Everyone can follow the schedule to implement your own. Great!
评分对quick prototyping本身存疑,但给出的case还算中肯。
评分首先定义设计冲刺(Sprint):一周内制定目标、敲定方案、做出产品、完成测试的高效流程。完整的流程根据书本目录,可以分为五天: 第一天:以结果导向制定长期目标,将遇到的挑战细化为前进地图,请专家分享见解,将最重要的部分抽取为单周目标用行动落实。 第二天:对现有想法重组改进为多种解决方案,用简图归纳分类。 第三天:评测解决方案简图,决策出最符合长期目标的方案,将方案放在场景下开始计划模型。 第四天:终于从思考落实为行动,将场景、方案串联起来,内部沟通,搭建产品模型。 第五天:选取客户测试产品,收集反馈,吸取教训。
评分读书应该读契合自己状态的, 这本书有点面向创业者的,感觉其中内容离自己有点远,无法感同身受。
评分Interesting to learn about the setup, idea generation method and curating group decision making. Prototyping and user testing should be known skills to most designers.
Jake Knapp created the Google Ventures sprint process and has run more than a hundred sprints with startups such as 23andme, Slack, Nest, and Foundation Medicine. Previously, Jake worked at Google, leading sprints for everything from Gmail to Google X. He is currently among the world’s tallest designers.
John Zeratsky has designed mobile apps, medical reports, and a daily newspaper (among other things). Before joining Google Ventures, he was a design lead at YouTube and an early employee of FeedBurner, which Google acquired in 2007. John writes about design and productivity for Wall Street Journal, Fast Company, and Wired. He studied journalism at the University of Wisconsin.
Braden Kowitz founded the Google Ventures design team in 2009 and pioneered the role of “design partner” at a venture capital firm. He has advised close to two hundred startups on product design, hiring, and team culture. Before joining Google Ventures, Braden led design for several Google products, including Gmail, Google Apps for Business, Google Spreadsheets, and Google Trends.
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“Every business leader I know worries about the same thing: Are we moving fast enough? The genius of Jake Knapp’s Sprint is its step-by-step breakdown of what it takes to solve big problems and do work that matters with speed and urgency. A sprint is a cure for what ails companies in an ever faster world.”—Beth Comstock, vice chair of GE
"The key to success, often, is building the right habits. But which habits work best? Sprint offers powerful methods for hatching ideas, solving problems, testing solutions—and finding those small, correct habits that make all the right behaviors fall in place." – Charles Duhigg, author of The Power of Habit
"To quote one of my colleagues, “don’t get ready, get started”. Through hard won experience Jake Knapp and the team at Google Ventures have refined an efficient, hands-on approach to solving your product, service and experience design challenges. Try the book and try a Sprint." – Tim Brown, CEO of IDEO and author of Change By Design
"Read this book and do what it says if you want to build better products faster." – Ev Williams, founder of Medium, Blogger, and Twitter
1. 这本书讲的是什么? 直接讲例子比较方便: Savioke是一家造机器人的公司,他们刚刚做了一款机器人,给酒店做物品配送服务,比如你向酒店订了个什么东西,然后机器人就把东西送过来。 但问题在于,这样新颖的模式,用户是否接受?如果用户不接受,那公司和产品也就完蛋了。...
评分 评分MVP的核心就是:用最小的成本、最高的效率,去验证实现目标的核心前提假设,给予决策者正确的反馈,从而做出判断。 MVP制作流程:确认目标-→找出核心前提假设-→提出解决方案框架-→丰富完善方案细节-→制作产品原型-→进行用户验证-→反馈-、迭代循环。 目标 1、核心在于一致...
评分这真是神奇的5天,作者用一本书的篇幅告诉我如何五天完成一个项目迭代,而我用了五天的时间把这本书读完。 迭代一词在互联网行业不算新鲜,对很多工程师而言就是噩梦的开始,而对于另外一些掌握方法的人而言却是快乐的源泉。最能体现这个词的当然是小米的九九六以及因此而形成...
Sprint 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025