Sprint 在線電子書 圖書標籤: 設計 商業 思維 設計理論 榖歌 prototype 互聯網 英文原版
發表於2024-11-22
Sprint 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024
這本書從將近十年裏遇到的問題和解決方案提煉齣一種方法。讀這本書也是一次愉悅的體驗,像…看學霸解題思路,邏輯緊密,思路清晰,論點明確,論據有力。
評分首先定義設計衝刺(Sprint):一周內製定目標、敲定方案、做齣産品、完成測試的高效流程。完整的流程根據書本目錄,可以分為五天: 第一天:以結果導嚮製定長期目標,將遇到的挑戰細化為前進地圖,請專傢分享見解,將最重要的部分抽取為單周目標用行動落實。 第二天:對現有想法重組改進為多種解決方案,用簡圖歸納分類。 第三天:評測解決方案簡圖,決策齣最符閤長期目標的方案,將方案放在場景下開始計劃模型。 第四天:終於從思考落實為行動,將場景、方案串聯起來,內部溝通,搭建産品模型。 第五天:選取客戶測試産品,收集反饋,吸取教訓。
評分super practical
評分very practical
評分讀書應該讀契閤自己狀態的, 這本書有點麵嚮創業者的,感覺其中內容離自己有點遠,無法感同身受。
Jake Knapp created the Google Ventures sprint process and has run more than a hundred sprints with startups such as 23andme, Slack, Nest, and Foundation Medicine. Previously, Jake worked at Google, leading sprints for everything from Gmail to Google X. He is currently among the world’s tallest designers.
John Zeratsky has designed mobile apps, medical reports, and a daily newspaper (among other things). Before joining Google Ventures, he was a design lead at YouTube and an early employee of FeedBurner, which Google acquired in 2007. John writes about design and productivity for Wall Street Journal, Fast Company, and Wired. He studied journalism at the University of Wisconsin.
Braden Kowitz founded the Google Ventures design team in 2009 and pioneered the role of “design partner” at a venture capital firm. He has advised close to two hundred startups on product design, hiring, and team culture. Before joining Google Ventures, Braden led design for several Google products, including Gmail, Google Apps for Business, Google Spreadsheets, and Google Trends.
媒體推薦
“Every business leader I know worries about the same thing: Are we moving fast enough? The genius of Jake Knapp’s Sprint is its step-by-step breakdown of what it takes to solve big problems and do work that matters with speed and urgency. A sprint is a cure for what ails companies in an ever faster world.”—Beth Comstock, vice chair of GE
"The key to success, often, is building the right habits. But which habits work best? Sprint offers powerful methods for hatching ideas, solving problems, testing solutions—and finding those small, correct habits that make all the right behaviors fall in place." – Charles Duhigg, author of The Power of Habit
"To quote one of my colleagues, “don’t get ready, get started”. Through hard won experience Jake Knapp and the team at Google Ventures have refined an efficient, hands-on approach to solving your product, service and experience design challenges. Try the book and try a Sprint." – Tim Brown, CEO of IDEO and author of Change By Design
"Read this book and do what it says if you want to build better products faster." – Ev Williams, founder of Medium, Blogger, and Twitter
1. 这本书讲的是什么? 直接讲例子比较方便: Savioke是一家造机器人的公司,他们刚刚做了一款机器人,给酒店做物品配送服务,比如你向酒店订了个什么东西,然后机器人就把东西送过来。 但问题在于,这样新颖的模式,用户是否接受?如果用户不接受,那公司和产品也就完蛋了。...
評分这本书中的冲刺计划和我们建筑行业的项目投标有着异曲同工之处。在投标阶段,一般也就是20个工作日(即一个月时间),最重要的阶段为第一周:发散思维,出想法,定大方向阶段(和书中的5天5步骤很类似)。后几周其实主要是深化想法,同时反向优化最开始的方案。从书中可以学到...
評分 評分从团队实践和作业角度,利用案例梳理5天设计冲刺的流程,实操性强。不过在国内有一些现实问题,毕竟区域商业环境和模型建立(尤其是产品)效率有差异,另外,大部分公司决策者比较难在此类流程中做全身心投入。 作为广告营销从业者,也希望更多跳脱出甲乙方关系链,真正以帮助...
評分MVP的核心就是:用最小的成本、最高的效率,去验证实现目标的核心前提假设,给予决策者正确的反馈,从而做出判断。 MVP制作流程:确认目标-→找出核心前提假设-→提出解决方案框架-→丰富完善方案细节-→制作产品原型-→进行用户验证-→反馈-、迭代循环。 目标 1、核心在于一致...
Sprint 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024