Jake Knapp created the Google Ventures sprint process and has run more than a hundred sprints with startups such as 23andme, Slack, Nest, and Foundation Medicine. Previously, Jake worked at Google, leading sprints for everything from Gmail to Google X. He is currently among the world’s tallest designers.
John Zeratsky has designed mobile apps, medical reports, and a daily newspaper (among other things). Before joining Google Ventures, he was a design lead at YouTube and an early employee of FeedBurner, which Google acquired in 2007. John writes about design and productivity for Wall Street Journal, Fast Company, and Wired. He studied journalism at the University of Wisconsin.
Braden Kowitz founded the Google Ventures design team in 2009 and pioneered the role of “design partner” at a venture capital firm. He has advised close to two hundred startups on product design, hiring, and team culture. Before joining Google Ventures, Braden led design for several Google products, including Gmail, Google Apps for Business, Google Spreadsheets, and Google Trends.
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“Every business leader I know worries about the same thing: Are we moving fast enough? The genius of Jake Knapp’s Sprint is its step-by-step breakdown of what it takes to solve big problems and do work that matters with speed and urgency. A sprint is a cure for what ails companies in an ever faster world.”—Beth Comstock, vice chair of GE
"The key to success, often, is building the right habits. But which habits work best? Sprint offers powerful methods for hatching ideas, solving problems, testing solutions—and finding those small, correct habits that make all the right behaviors fall in place." – Charles Duhigg, author of The Power of Habit
"To quote one of my colleagues, “don’t get ready, get started”. Through hard won experience Jake Knapp and the team at Google Ventures have refined an efficient, hands-on approach to solving your product, service and experience design challenges. Try the book and try a Sprint." – Tim Brown, CEO of IDEO and author of Change By Design
"Read this book and do what it says if you want to build better products faster." – Ev Williams, founder of Medium, Blogger, and Twitter
这本书中的冲刺计划和我们建筑行业的项目投标有着异曲同工之处。在投标阶段,一般也就是20个工作日(即一个月时间),最重要的阶段为第一周:发散思维,出想法,定大方向阶段(和书中的5天5步骤很类似)。后几周其实主要是深化想法,同时反向优化最开始的方案。从书中可以学到...
評分 評分 評分一 去好友家做客,发现她的床头柜上放了一本书,就是这本《设计冲刺》。我还以为是讲设计、排版、创意的书籍,便打算翻翻看看。但是好友说这本书讲得并不是艺术设计,而是产品设计,估计我这个文艺女青年,不会喜欢。 老喜欢钻尖的我,便说,“鲁迅说,先前的文学青年,往往厌...
A practical handbook to optimise trial-and-error in product development and group brainstorming/decision making with detailed and actionable steps, valuable tips, and smart tools
评分Google Venture 之 Design Sprint China
评分Interesting to learn about the setup, idea generation method and curating group decision making. Prototyping and user testing should be known skills to most designers.
评分讀起來挺舒服的,容易理解。
评分audio
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