Hacking Growth 在线电子书 图书标签: Growth 商业 互联网 产品 Product 增长 Design 英文
发表于2024-11-05
Hacking Growth 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024
Experiment, experiment, experiment!
评分DATA DRIVEN, more suitable for those who have zero growth hacking background. very tactical.
评分先读前半本
评分硅谷的公司更倾向于data driven 通过挖掘数据在产品策略上做文章驱动内源性增长 非常精细化的增长模式 这本书如果你没看过 那么可能是一种损失
评分实验逻辑至今依然实用,可惜很多案例虽然也就几年前,但已经失去了时效性。A/B testing的思路其实很像做科学实验,这本书的应用可以称得上次时代营销圣经吧。许多内容、表格和套路依然可以经常参照。 @2019-12-16 20:36:00 @2020-03-04 18:16:14
肖恩·埃利斯
Sean Ellis
首屈一指的增长黑客网络社区GrowthHackers.com的联合创始人兼CEO。网站拥有180万全球用户。肖恩于2010年提出了“增长黑客”一词,也是增长黑客大会的发起人。创业公司和财富100强企业的商业智库。《纽约时报》《华尔街日报》《连线》《快公司》、Inc.com和TechCrunch等诸多媒体都对他进行过报道。
摩根·布朗
Morgan Brown
资深创业公司营销专家,与肖恩一同创办了GrowthHackers.com。曾任Inman News首席运营官。目前任职于Facebook。
The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.
It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace's sorry step-brother, and Uber was a scrappy upstart that didn't stand a chance against the Goliath that was New York City Yellow Cabs.
So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn't explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies' extraordinary rise. That methodology is called Growth Hacking, and it's practitioners include not just today's hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of GrowthHackers.com.
Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers attaining them, retaining them, engaging them, and motivating them to come back and buy more.
An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
上周读了Sean Ellis的《增长黑客》,原本以为和其他网络的畅销书一样,笔墨浓重地写成功案例,论述说理只是简单意思一下,结果读完有很多惊喜。 《增长黑客》这本书讲的是“守江山”。也就是产品在从0到1活下来后,该如何保持持续增长,进行增长试验。结合我最近的工作内容,启...
评分 评分Hacking Growth 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024