Up Close & Personal? 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Gamble, Paul R. (EDT)/ Stone, Merlin/ Woodcock, Neil/ Foss, Bryan 作者

Kogan Page Ltd

译者

2006-7 出版日期

428 页数

$ 56.44 价格

Pap

丛书系列

9780749446918 图书编码

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发表于2024-11-27

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Up Close & Personal? 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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CRM remains the biggest revolution yet in marketing, the power of new technology having swept it to the forefront of management thinking. Although based on apparently simple ideas, involving keeping in touch and responding to customer contacts, many companies still shy away from the daunting task of building a relationship with thousands or even millions of people. "Up Close & Personal" provides practical new insights into effective customer relationship marketing. The book explores in depth a variety of issues including: strategies, policies and plans; measuring the impact; segmentation; the implementation programme; customer loyalty and continuity; transparent marketing, customer value and process management; customer knowledge management; technical systems and data management; managing good and bad customers; and, establishing ROI and satisfying the board. Based on worldwide research into CRM supported by IBM, "Up Close & Personal" brings together the work of four leading experts in the field: Gamble, Stone, Woodcock and Foss.

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