Up Close & Personal? 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Gamble, Paul R. (EDT)/ Stone, Merlin/ Woodcock, Neil/ Foss, Bryan 作者

Kogan Page Ltd

譯者

2006-7 出版日期

428 頁數

$ 56.44 價格

Pap

叢書系列

9780749446918 圖書編碼

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發表於2024-12-28

Up Close & Personal? 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Up Close & Personal? 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Up Close & Personal? 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Up Close & Personal? 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Up Close & Personal? 在線電子書圖書描述

CRM remains the biggest revolution yet in marketing, the power of new technology having swept it to the forefront of management thinking. Although based on apparently simple ideas, involving keeping in touch and responding to customer contacts, many companies still shy away from the daunting task of building a relationship with thousands or even millions of people. "Up Close & Personal" provides practical new insights into effective customer relationship marketing. The book explores in depth a variety of issues including: strategies, policies and plans; measuring the impact; segmentation; the implementation programme; customer loyalty and continuity; transparent marketing, customer value and process management; customer knowledge management; technical systems and data management; managing good and bad customers; and, establishing ROI and satisfying the board. Based on worldwide research into CRM supported by IBM, "Up Close & Personal" brings together the work of four leading experts in the field: Gamble, Stone, Woodcock and Foss.

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