Strategic Brand Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Kevin Lane Keller 作者

Prentice Hall

译者

2007-6-23 出版日期

720 页数

USD 223.20 价格

Hardcover

丛书系列

9780131888593 图书编码

Strategic Brand Management 在线电子书图书标签: 品牌 marketing 教材 ILBM 广告 MKT IMC 1

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发表于2024-11-22

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Strategic Brand Management 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Strategic Brand Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

Strategic Brand Management 在线电子书用户评价

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虽然有不少例子，但说教味道太重，不如David A. Aaker / Erich Joachimsthaler的Brand Leadership战略。

评分☆☆☆☆☆

虽然有不少例子，但说教味道太重，不如David A. Aaker / Erich Joachimsthaler的Brand Leadership战略。

评分☆☆☆☆☆

看的我一个累啊。。。

评分☆☆☆☆☆

半天刷完，现学现卖。我的学习速度与产出速度简直要青黄不接。

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看的我一个累啊。。。

Strategic Brand Management 在线电子书著者简介

Strategic Brand Management 在线电子书图书目录

Strategic Brand Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Strategic Brand Management 在线电子书图书描述

Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies. Finely focused on “how-to” and “why” throughout, it provides specific tactical guidelines for planning, building, measuring, and managing brand equity. It includes numerous examples on virtually every topic and over 75 Branding Briefs that identify successful and unsuccessful brands and explain why they have been so. Case studies will familiarize readers with the real-life stories of Levi's Dockers, Intel Corporation, Nivea, Nike, and Starbucks. For industry professionals from brand managers to chief marketing officers

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