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Armstrong, Gary/ Kotler, Philip 作者

Pearson Custom Pub

译者

出版日期

0 页数

1338.00元价格

Pap

丛书系列

9780536866967 图书编码

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Marketing an introduction 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Marketing: An Introductionby Kotler and Armstrong8th edition 2007PaperbackMarketing introduces leading marketing thinking on how customer value is the driving force behind every marketing strategy. Armstrong/Kotler is the first book to frame marketing through the new definition of marketing with the customer at the center, and the only text that introduces it in its first chapter. In this framework, we still introduce the 4Ps that are the foundation of marketing but we place it in context with current marketing thought that centers around the customer. From the very beginning in Chapter One it develops an integrative customer-value framework that helps students master modern marketing principles and practices in an enjoyable and practical way.

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