How We Decide

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About the Author

Jonah Lehrer is editor at large for Seed magazine and the author of Proust Was a Neuroscientist (2007) and How We Decide (February 2009). A graduate of Columbia University and a Rhodes Scholar, Lehrer has worked in the lab of Nobel Prize winning neuroscientist Eric Kandel and has written for the New Yorker, Wired, Boston Globe, Washington Post, and Nature, and writes a highly regarded blog, The Frontal Cortex. Lehrer also commentates for NPR s Radio Lab.

出版者:Houghton Mifflin Co
作者:Jonah Lehrer
出品人:
页数:302
译者:
出版时间:2009-02-09
价格:USD 25.00
装帧:Hardcover
isbn号码:9780618620111
丛书系列:
图书标签:
  • 心理学 
  • 思维 
  • 判断与决策 
  • 认知科学 
  • 决策 
  • 心理 
  • Mind 
  • decide 
  •  
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Product Description

The first book to use the unexpected discoveries of neuroscience to help us make the best decisions.

Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we blink and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they re discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason and the precise mix depends on the situation. When buying a house, for example, it s best to let our unconscious mull over the many variables. But when we re picking a stock, intuition often leads us astray. The trick is to determine when to use the different parts of the brain, and to do this, we need to think harder (and smarter) about how we think.

Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research as well as the real-world experiences of a wide range of deciders from airplane pilots and hedge fund investors to serial killers and poker players.

Lehrer shows how people are taking advantage of the new science to make better television shows, win more football games, and improve military intelligence. His goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better?

具体描述

读后感

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今晚小盆友们来了,开聊女人的直觉~联系多巴胺神经系统进行解答,大家惊叹:原来直觉也很靠谱!嘻嘻~终于有点读心理的感觉了~激励我继续修心,哈哈 其实觉得,任何生物比起外在环境来说都很弱小噶~所以人渴望找到规律,渴望确定性。而人脑内的多巴胺神经系统就是专...  

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我们的大脑简单可分为两部分: 一部分是一部具有许多复杂程序的电脑,情绪感性大脑,一直假设世界的模型,然后从世界中实践的错误中更正学习。 一部分是一个有点过时的计算器,同时能处理的最多6件事,但又非常重要。 感性: 优点:从经验刺激的错误中学习,对于我们经历过许...  

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本书的名字很标题党,封面也很夸张,乍看之下以为又是某本东拼西凑的励志,决策产物,差点走宝!实则是一本运用神经学的角度解释人类的一些心理现象,重新审视人类的“理性与感性”这两大法宝的通俗科普书。 本书既科普了神经学的一些常识,而且对启发个人思考有很大帮助!力荐...  

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柏拉图将意识分成2个独立的领域,而灵魂就是一个矛盾体,在理性与感性之间徘徊。 多巴胺的作用 本来当你知道可以吃苹果(奖赏)时,你的多巴胺神经就会放电;如果每一次打铃了再给你苹果,你的多巴胺发生作用的时候就不是从见苹果那刻开始,而是从打铃开始;如果你听到打铃但...  

用户评价

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国外的科普书都是如此的津津有味欲罢不能谁不想做小nerd ?

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非常流畅和娱乐,唯一的缺点是太过显浅,例子大多我都知道,而且讲的比这本书还深,不过对于初学者来说是很好的选择

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科普小书

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重复训练把技能编程进大脑成为本能;直觉&&本能PK逻辑&&理性;always think about thinking && learning from errors

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这本书告诉我们,“精虫上脑”这个表述是多么栩栩如生又精妙准确……

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