How We Decide pdf epub mobi txt 电子书 下载 2025
About the Author
Jonah Lehrer is editor at large for Seed magazine and the author of Proust Was a Neuroscientist (2007) and How We Decide (February 2009). A graduate of Columbia University and a Rhodes Scholar, Lehrer has worked in the lab of Nobel Prize winning neuroscientist Eric Kandel and has written for the New Yorker, Wired, Boston Globe, Washington Post, and Nature, and writes a highly regarded blog, The Frontal Cortex. Lehrer also commentates for NPR s Radio Lab.
- 心理学
- 思维
- 判断与决策
- 认知科学
- 决策
- 心理
- Mind
- decide
Product Description
The first book to use the unexpected discoveries of neuroscience to help us make the best decisions.
Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we blink and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they re discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason and the precise mix depends on the situation. When buying a house, for example, it s best to let our unconscious mull over the many variables. But when we re picking a stock, intuition often leads us astray. The trick is to determine when to use the different parts of the brain, and to do this, we need to think harder (and smarter) about how we think.
Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research as well as the real-world experiences of a wide range of deciders from airplane pilots and hedge fund investors to serial killers and poker players.
Lehrer shows how people are taking advantage of the new science to make better television shows, win more football games, and improve military intelligence. His goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better?
具体描述
读后感
思维导图： http://www.douban.com/photos/photo/1495156166/ 下载：http://dl.dbank.com/c0y34uwhza 首先讲下这本书的翻译。这本书的翻译是由丁丹完成的，我没有读过原著，但可以感觉到这种翻译方式是再创作的翻译方式，读起来十分的流畅。 引言&结语 1、 本书的目的在于回...
评分柏拉图将意识分成2个独立的领域，而灵魂就是一个矛盾体，在理性与感性之间徘徊。 多巴胺的作用 本来当你知道可以吃苹果（奖赏）时，你的多巴胺神经就会放电；如果每一次打铃了再给你苹果，你的多巴胺发生作用的时候就不是从见苹果那刻开始，而是从打铃开始；如果你听到打铃但...
评分这是一本心理学畅销书，书名就是一个很有趣的问题，让人不禁好奇，专家怎么会还不如一只猩猩呢？其实这是中文译者跟书友开的小玩笑，她在暗示你：想得太多可能还不如啥也不想更高明呢。其实，这本书的副标题才是核心，副标题叫做“如何让大脑帮你做出正确的选择。” 一谈到做决...
评分用户评价
顿悟需要心无杂念。 如果一个人的多巴胺神经元内化经验形成一套对当前情况迅速做出反应的直觉，他就成了专家，情绪引导着我们的快速决定 。“锚定效应”。表扬孩子不能说“你很聪明” ，而是要说“你很努力”。理性的人能更好地调节情绪。容忍不确定性。
评分回忆起了太多行为经济学，神经生物学和认知心理学课堂上的感动瞬间了啊，深入浅出，宽径窄沿，是让人爱不释手的科普书，也是让人有思有虑的教科书。
评分回忆起了太多行为经济学，神经生物学和认知心理学课堂上的感动瞬间了啊，深入浅出，宽径窄沿，是让人爱不释手的科普书，也是让人有思有虑的教科书。
评分国外的科普书都是如此的津津有味欲罢不能谁不想做小nerd ？
评分重复训练把技能编程进大脑成为本能；直觉&&本能PK逻辑&&理性；always think about thinking && learning from errors
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