How We Decide pdf epub mobi txt 电子书 下载 2025
About the Author
Jonah Lehrer is editor at large for Seed magazine and the author of Proust Was a Neuroscientist (2007) and How We Decide (February 2009). A graduate of Columbia University and a Rhodes Scholar, Lehrer has worked in the lab of Nobel Prize winning neuroscientist Eric Kandel and has written for the New Yorker, Wired, Boston Globe, Washington Post, and Nature, and writes a highly regarded blog, The Frontal Cortex. Lehrer also commentates for NPR s Radio Lab.
- 心理学
- 思维
- 判断与决策
- 认知科学
- 决策
- 心理
- Mind
- decide
Product Description
The first book to use the unexpected discoveries of neuroscience to help us make the best decisions.
Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we blink and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they re discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason and the precise mix depends on the situation. When buying a house, for example, it s best to let our unconscious mull over the many variables. But when we re picking a stock, intuition often leads us astray. The trick is to determine when to use the different parts of the brain, and to do this, we need to think harder (and smarter) about how we think.
Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research as well as the real-world experiences of a wide range of deciders from airplane pilots and hedge fund investors to serial killers and poker players.
Lehrer shows how people are taking advantage of the new science to make better television shows, win more football games, and improve military intelligence. His goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better?
具体描述
读后感
这本书的结构很有意思，一二章讲被人忽视了的emotion的优点，然后第三章又分析了emotion的缺点及引出rationality，第四章是rationality的优点，第五章是rationality的缺点... ...这让我想起了经典的唯物辩证法，事物有其好的一面，也有其不好的一面。以前对这经典教条只...
评分不要被中文名字唬住，其实中文名字在中文版内容中出现过一次，此书的英文名称是HOW WE DECIDE，可以翻译成我们如何做决定，或许出版社为了能够吸引大家眼球，把中文名称改成了，为什么大猩猩比专家高明。这就如同当经济学遇上生物学和心理学，实际的英文名称是 THE MIND OF THE...
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科普小书
评分国外的科普书都是如此的津津有味欲罢不能谁不想做小nerd ？
评分看这本书最大的收获在于我重新认识了情感在判断和决定中的重要作用。很多时候并不是光有理性分析，一切事情就会有所解决。情感作为潜意识大冰山的水上一角，是让我们做出快速也是最佳决定的重要因素。没有情感的协作，比如反社会人格（可以辨识情感，无法有同情心），孤独症（有同情心，但辨识情感困难）都在人际交往和社会生活中存在严重障碍。神奇的多巴胺会从经验中一次次体验出最佳方案，并在适当的时候通过情感感应给出最佳决定的提示。当然情绪高昂的时候也有失控的时候，比如赌博上瘾，信用卡购物上瘾，或者抑郁症导致前额叶皮层歇菜。所以让两个系统达到平衡，有准确的直觉和完善的理性分析，我们才能做出对自己最好的决定。当然这些也是通过练习来强化的，练习也就包括不断犯错误，并分析错误得出教训，下次才能进步。
评分春节前读完，属于普通畅销科普读物。Message 也比较简单：对于简单决策，不要让自动出现的感情影响多巴胺等物质的平衡以及前额叶的正常工作；对于四个变量以上的复杂决策，不妨多给直觉一些发言权，甚至有些情况下可以把决策交给概率。
评分案例太多琐碎，不是为了说明观点，而是纯讲故事了
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